PROPERTY CONVERSATIONS
Ask betterquestions.
A GOOD QUESTION STARTS A CONVERSATION.
The original archive brings tax, mortgages, law and personal branding into a shared setting for property knowledge. This visual edition begins with a question: keep the angular Chinese identity, use black and white to establish order, and let red mark the point. Each topic opens with one clear question, leaving more room for content and conversation.
- Original angular lettering preparation
- Colour & typography system
- Four topic posters
- Screen cover concept
- Paper & display applications
- Eight-page visual edition
01 / A DISTINCTIVE VOICE
A distinctive form. A point of view.
Geometric strokes, a long descender, four square dots and a red accent give the original lettering its rhythm. Its lines remain intact, while the Canada label and descriptor are re-typeset to clarify the hierarchy and keep that character complete at different scales.
02 / FOUR WAYS TO BEGIN
Four topics. Four openings.
Tax, mortgages, law and personal branding each begin with a question. Large numbers, direct Chinese headlines and restrained red establish an easily recognisable topic series.
03 / ONE CLEAR OPENING
Start with a better question.
The same question moves from paper to screen. A complete signature, a large headline and a red question-mark panel form three clear levels, giving the conversation an opening that is easy to understand.
04 / ROOM FOR CONVERSATION
Give questions a place.
A notebook for recording, a card for opening a conversation, a screen and a display for focusing the topic. The same typography and red emphasis stay clear across different applications.
05 / THE VISUAL EDITION
A clear voice. Page by page.
Eight pages connect the signature, colour, typography, four conversation topics and brand applications, tracing the design from the original archive to this edition.
Download visual editionPDF / 8 pages ↓