L&H REAL ESTATE LTD.
L&H — Space for what comes next.
The original L&H identity has a strong foundation: vertical forms that build a monogram, and a direct red-and-black palette. We retained that clarity and developed a fuller visual language. Ordered grids, decisive type and generous space give the brand a consistent presence on paper, screens and architectural surfaces.
- Original identity refinement
- Typography and graphics
- Brand cards and correspondence
- Document cover
- Bilingual brand posters
- Environmental-sign concept
- Six-page visual direction
A familiar mark. A clearer presence.
The complete original outlines and red-and-black values remain. Vertical geometry creates a distinctive rhythm; warm paper and open space give that strength room to breathe.
A graphic rhythm, built from the mark.
A separate graphic motif draws on the identity’s vertical rhythm for covers, posters and layout divisions. The complete logo keeps its original proportions while the extended graphics adapt to each format.
Clear at every touchpoint.
Brand cards, correspondence and document covers share margins, type hierarchy and colour relationships. Red carries recognition and black grounds the composition, bringing a complete identity to everyday communication.
Decisive type. Room to breathe.
English, Chinese and graphic posters express the identity through language and structure. A consistent logo position and generous margins make each statement clear and composed.
A clear presence, from a distance.
The environmental-sign study uses a complete red-and-white lockup. A simple hierarchy and generous margins keep the identity direct at an architectural scale.
A clear system. A consistent presence.
Six pages connect the identity, spacing, colour and typography, turning this visual refinement into a system that can continue to grow.
Download visual directionPDF / 6 pages ↓