Day of Design
← All work三九食堂 Lei Cuisine · 2023

Chinese canteenMarkham, Ontario

Hand-made liangpi,
a taste of home.

The Lei Cuisine mark: 三九 written with a brush, a bowl drawn in three arcs, a pair of chopsticks
A bowl of braised beef noodles — wide noodles, brisket and greens in a yellow fretwork bowl
Braised beef noodles · photographed by the restaurant

00The project

Client
三九食堂 Lei Cuisine
Type
Chinese canteen
Location
Markham, Ontario
Year
2023

Lei Cuisine is a canteen in Markham that cooks a little of everything: Shaanxi liangpi and roujiamo, noodles made to order, Sichuan dishes and Shanghai home cooking. In 2023 we drew it a mark, fitted around a hundred dishes into a bilingual menu, and made the posters for its front windows and the sign along its side wall.

  • Mark
  • Bilingual menu
  • Window posters
  • Side sign

01The mark

Three strokes for 三,
three arcs for the bowl.

The restaurant’s old sign set its name in a red box. We wrote 三九 with a brush and drew a bowl beneath it in three arcs — another 三 — with a pair of chopsticks resting across the rim. One red, used flat, so it holds on a menu, on glass and on a sign.

The Lei Cuisine mark: 三九 written with a brush, a bowl drawn in three arcs, a pair of chopsticks
The Lei Cuisine mark, reversed

三九食堂Lei Cuisine

The restaurant’s earlier sign: 三九食堂 on a red bar over LEI CUISINE in a red frame
Before · the restaurant’s earlier sign
Canteen red#A41D2E
Rice paper#F6F1E7
Soy#2A1F1C

02The menu

A hundred dishes,
and yours at a glance.

The menu runs from the cold counter through the wok to soups and casseroles, then Sichuan dishes, noodles and fried rice. Each section is led by one large character; the Chinese name sits above its English, and nothing else competes. Two panels are re-set here from the delivered dish list, with the English corrected on the way — “Work Fried” is wok-fried again.

三九食堂Lei Cuisine

特色House signatures

  • 凉皮Liangpi, cold noodles
  • 卷凉皮Rolled liangpi
  • 牛肉炒凉皮Liangpi stir-fried with beef
  • 白吉馍肉夹馍Roujiamo, braised pork bun
  • 香酥油条Crisp fried dough sticks

冷菜Cold dishes

  • 上海白切鸡Shanghai white-cut chicken
  • 上海醉鸡Shanghai drunken chicken
  • 盐水鸭Salted duck
  • 口水鸡Mouth-watering chicken
  • 四喜烤麸Braised wheat gluten with wood ear
  • 皮蛋豆腐Century egg with tofu

01

三九食堂Lei Cuisine

小炒From the wok

  • 外婆红烧肉Grandma’s red-braised pork
  • 葱爆牛肉Beef with scallions
  • 蚝油牛肉Wok-fried beef in oyster sauce
  • 鱼香肉丝Yu-xiang shredded pork
  • 腰果虾仁Shrimp with cashews
  • 干煸四季豆Dry-fried green beans
  • 回锅肉Twice-cooked pork

汤Soups & casseroles

  • 酸辣汤Hot and sour soup
  • 上海菜肉大馄饨Shanghai pork and greens wontons
  • 红烧牛腩煲Braised beef brisket casserole
  • 花莲鱼头砂锅Fish head casserole

02

Two menu panels · re-set from the delivered dish list, prices left out

03Window posters

The front window
should make you hungry.

Two 36 × 48 in posters for the front glass, one for liangpi and one for roujiamo: the name set large and upright, one line of copy, and a photograph close enough to see the chilli oil.

Liangpi · 36 × 48 in
Roujiamo · 36 × 48 in

04Side sign

One side wall,
the whole kitchen in a line.

The sign on the side wall is for people driving past: after the mark and the name, only the five kinds of food inside — liangpi and roujiamo, house noodles, rice plates, Sichuan classics and Shanghai home cooking.

05The food

Photographs
from the restaurant’s own table.

Nothing here was staged. From more than a hundred phone pictures in the archive we chose the few with clean light and whole plates, cropped them and warmed them slightly — that is every food photograph on this page.

Chicken fried with dried chillies

Chicken fried with dried chillies

A dish in red chilli oil, topped with crushed peanuts and coriander

A dish in red chilli oil, topped with crushed peanuts and coriander

Diced chicken stir-fried with peanuts

Diced chicken stir-fried with peanuts

Liangpi in a blue-and-white bowl, chopsticks lifting a bite

A taste of home,
one bowl at a time.

Hand-made liangpi · photographed by the restaurant
Client
三九食堂 Lei Cuisine
Year
2023
Scope
Mark · Bilingual menu · Window posters · Side sign

The dish photographs are the restaurant’s own phone pictures from the project archive; the studio only cropped and lightly colour-corrected them. The mark is the original vector from the studio’s menu file. The menu, the window posters and the side sign are re-set in HTML for this page: dish names and lines come from the delivered files, the English is corrected where the print slipped (“Work Fried” became wok-fried), and prices, the phone number and the address are left out. The printed posters used reference pictures; here they carry the restaurant’s own photographs.