A tasteof home.
IDENTITY · FOOD POSTERS · MENU & SIGNAGE
AT HOME.
Liangpi, noodles and homestyle dishes give Lei Cuisine its everyday character. An original bowl emblem, carefully selected food photographs, deep red and warm paper tones bring a consistent expression to posters and menus.
- Original emblem recovery
- Food posters
- Bilingual menu concept
- Sign graphic concept
A bowl. A pair of chopsticks.
The original bowl emblem keeps its complete linework, paired with newly typeset Chinese and English names. Deep red and warm paper tones make the identity welcoming and distinct.
Food takes the lead.
Two original photographs bring familiar dishes into focus. Generous images and short headlines give each poster appetite and breathing room.
Open the menu. Take your time.
The cover carries the bowl emblem and warm paper palette. Inside, twelve dishes from the original menu receive revised English translations and a clear hierarchy of categories and names.
From the table to the street.
Following the proportions of the original sign brief, the emblem and bilingual name are arranged to explore clarity at a distance.