Day of Design
← All workLAZY CAT CAFE2023–2024 / 2026

Stay a little.A little longer.

COFFEE / CATS / COMPANYA SOFTER PLACE IN THE CITY
Stay a little café campaign with an original archive cat photograph
Original archive photography / 2026 campaign layout
A LITTLE COFFEE.
A LITTLE COMPANY.

A coffee, a cat and an afternoon with room to slow down. The most compelling thread in the Lazy Cat archive is how drinks and companionship belong together. The familiar cat-cup expression, real photographs, original illustrations and generous typography give that small reason to stay a clear visual voice.

  • Original identity restoration
  • Colour & typography
  • Bilingual coffee menu
  • Drink campaign
  • Brand cards & coasters
  • Adoption-awareness campaign
01 / A FAMILIAR FACE

A familiar little face.

A cat sitting in a coffee cup is the brand's simplest, most memorable gesture. The original contours and lettering sit within a cocoa, cream and pink palette, with space to breathe.

Lazy Cat Cafe cat-cup identity and brand themes

Lazy Cat Cafe cat-cup identity and brand themes

Cocoa, cat-cup pink and cream colour palette

Cocoa, cat-cup pink and cream colour palette

02 / SOMETHING TO SIP

Every cup has a character.

Fifteen coffee illustrations are recovered from the original menu, keeping their glass shapes, layered colours and finishing details. A new bilingual layout gives those differences a clear rhythm.

New campaign layout featuring three original coffee illustrations

New campaign layout featuring three original coffee illustrations

Bilingual coffee menu concept, page 1

Bilingual coffee menu concept, page 1

Bilingual coffee menu concept, page 2

Bilingual coffee menu concept, page 2

Download the bilingual menu study (PDF) ↗
03 / LITTLE MOMENTS

Small moments, warmly considered.

Two lines on the brand card connect the reason to visit with the reason to stay. Coasters carry the same symbol and palette into the small details of a café table.

Come for the coffee: brand card front

Come for the coffee: brand card front

Stay for the company: brand card reverse

Stay for the company: brand card reverse

Coaster artwork retaining the complete cat-cup symbol

Coaster artwork retaining the complete cat-cup symbol

04 / MAKE ROOM

Make room for a friend.

Adoption awareness is another gentle thread in the original archive. A real cat portrait and one simple invitation keep the focus on companionship.

Make room for a friend adoption-awareness poster concept

Make room for a friend adoption-awareness poster concept

Adoption-awareness concept; not a current adoption notice.

PROJECT
Lazy Cat Cafe / 懒猫咖啡
ORIGINAL ARCHIVE
2023–2024
NEW EDITION
2026 / Identity & applications

Original project archive: 2023–2024. Visual reinterpretation: 2026. The original cat-cup mark and drink illustrations are retained; new layouts, the colour system and applications are portfolio concepts, not evidence of client adoption. Photographs come from the client archive and are not credited to this studio. The menu draws on historical coffee items, omits prices and is not a current availability statement. The adoption-awareness poster does not indicate that the pictured cat is available for adoption. Paper goods are presented as flat artwork.