Day of Design
← All workLAKESIDE HIDEAWAYVISUAL EDITION / 2026

By thewater.

A LANDSCAPE TO REMEMBER.01—03
AI-assisted Lakeside Hideaway ivory and sunset-toned souvenir postcard mockup
Souvenir postcard concept / AI-assisted paper mockup / 2026
A LANDSCAPE.
HELD IN A CIRCLE.

The original badge holds a whole lakeside landscape within a circle: trees around a cabin, a kayak on the water and dusk over distant hills. This edition draws from those colours, connecting paper goods and a poster through deep blue, warm ivory and sunset tones.

  • Original badge recovery
  • Two-sided souvenir postcard concept
  • Paper material mockup
  • Thematic poster
01 / THE EMBLEM

A landscape in a badge.

Original lettering and illustration remain complete. Cabin, trees, kayak and distant hills establish depth, while warm ivory space gives the details room to be seen.

Complete lakeside badge with cabin, trees, kayak and brand name

Complete lakeside badge with cabin, trees, kayak and brand name

02 / A KEEPSAKE

A little piece to send.

A complete lakeside landscape on the front; room for a personal note on the reverse. Matching landscape proportions, warm ivory and deep lake blue connect a memory with a message.

01 / POSTCARD

Keep the view.

Front / Complete badge and souvenir copy

Lakeside Hideaway postcard front with the complete lakeside badge

Lakeside Hideaway postcard front with the complete lakeside badge

02 / POSTCARD

Send a little of it.

Reverse / Message, date and address

Lakeside Hideaway postcard reverse with message, date and address areas

Lakeside Hideaway postcard reverse with message, date and address areas

Postcard front and reverse / New flat design concept

03 / BY THE WATER

Room for a quieter moment.

Deep lake blue supports the badge. Open space and soft serif typography slow the reading pace, giving the illustration a clear place within the composition.

By the water poster concept in deep lake blue

By the water poster concept in deep lake blue

PROJECT
Lakeside Hideaway
DIRECTION
Identity & souvenir print
VISUAL EDITION
2026

Original material comes from the designs and brand guide named Lakeside Hideaway within the 2023 Veltro Vacation directory. The two named identities are presented separately, without assuming a corporate or renaming relationship. Visual edition: 2026. Flat artwork uses the complete vector badge recovered from the original PDF, retaining lettering, illustration, colours and proportions; ESTD 2023 is part of the original artwork. The postcard front and correspondence reverse, poster and new copy are portfolio concepts. The hero is an AI-assisted material mockup, not evidence of client adoption, production or property photography.