Laifen 徕芬Hair-dryer promotions · 2023 originals, re-set 2026
A gift to yourself,
set again in type.
3.8
女神节
犒劳自己的礼物
超轻
超静
超快新年
狂欢
徕芬入驻小红 Mall 啦
点击小红 Mall 搜索「徕芬」，进入官方商城
00The study
- Brand
- Laifen · high-speed hair dryers
- Status
- Independent study; no commission on record
- Originals
- December 2022 – March 2023
- Re-set
- 2026
Laifen makes high-speed hair dryers. A designer’s archive keeps two sets of promotional layouts made for it: a 3.8 Women’s Day poster pairing the white, red and black dryers with one word each — light, quiet, fast — and New Year posts announcing Laifen’s store on Xiaohongshu Mall. The originals used the 3D lettering and pink podium renders common to Chinese e-commerce: every message right, and no different from anyone else’s. We kept every line and every layer of structure and gave the rest to typography.
- 3.8 Women’s Day poster, re-set
- Xiaohongshu Mall New Year post, re-set
- Three-colour palette and type
013.8 Women’s Day
Three lines,
three dryers.
Top to bottom, the original says three things: it is 3.8, Women’s Day; the gift is for yourself; each of the three colours has its strength. We kept every layer and changed only the voice: the chrome 3D lettering becomes large, light type; the stock podium becomes a single horizon; the three dryers stand in a row, each with one word.
3.8
女神节
犒劳自己的礼物
超轻超静超快- Kept3.8 Women’s Day · “a gift to yourself” · light, quiet, fast · the white, red, black order
- ReplacedThe 3D type effects, pink podium and copper spheres, by typography and one horizon line
- Left outThe vertical weight and noise claims, and the Laifen logo
02Three colours, three words
One colour,
one word.
The poster’s frame is three columns: white with light, red with quiet, black with fast. Taken apart, each column stands on its own — the most dependable part of the whole layout. The type is Noto Sans SC in a light weight, large enough to work as image; the colours are only the product’s own white, red and black, over a ground of pale blush.
超轻#F2F1EE
超静#C42A23
超快#1E1D1F
03New Year on Xiaohongshu Mall
A search bar
is the whole instruction.
The other set is New Year posts for Laifen’s arrival on Xiaohongshu Mall, in the app’s 3:4 portrait format. The original crowded a discount, slogans, product claims and a podium together, with the search bar squeezed in at the foot; we kept only the step the reader has to take — search for “Laifen” — and moved the original’s search bar, enlarged, to the centre of the frame.
新年
狂欢
徕芬入驻小红 Mall 啦
点击小红 Mall 搜索「徕芬」，进入官方商城
- KeptNew Year · “Laifen is on Xiaohongshu Mall” · the search bar reading “Laifen” · the three colours
- ReplacedThe pink and red podium renders, by a full red ground and one shadow
- Left outThe discount and percentage, the vertical product claims, the Xiaohongshu Mall and Laifen logos
Xiaohongshu Mall New Year post · 3:4 portrait · re-set 2026