Day of Design
← All workINDEPENDENT CAMPAIGN STUDY / 2026

A moment of your own.

LAIFEN / EDITORIAL DIRECTION

Laifen editorial study combining supplied portrait photography with a new typographic compositionSupplied portrait and product photograph with the complete composition retained
Independent campaign study · Supplied photography and new layouts
01 / A CLEAR FOCAL POINT

One image to notice. One line to remember. The complete portrait sits beside an open field of typography. A separate white composition gives the product outline and details room to become the focus.

  • Landscape campaign composition
  • Product editorial layout
  • Portrait campaign poster
White editorial composition retaining the complete supplied product image

White editorial composition retaining the complete supplied product image

The complete supplied product image, uniformly resized in a new composition.

02 / RECOMPOSED FOR PORTRAIT

Room for the image.

The complete photograph takes the lead, framed by typography above and below. Consistent margins and a considered type scale connect the landscape and portrait formats.

Portrait campaign layout retaining the complete supplied photograph

Portrait campaign layout retaining the complete supplied photograph

An independent 2026 advertising design study using supplied assets from the Jodie/38 designer archive. Existing portrait and product images are uniformly resized and recomposed; photography, modelling and product design are not part of this authorship, and individual credits were not confirmed in the selected files. Headlines, copy and layouts are new. Laifen is typeset as an editorial name, not a redesigned logo. Historical offers and performance claims are not reused. No verified brand commission, endorsement, adoption or launched campaign is represented.