Golf instructionRoll-up banner · two colourways
From the first putt
to eighteen holes.
Kuo-Tong HsiehCertified Golf Teaching Professional, CGTF
00The project
- Client
- Kuo-Tong Hsieh
- Field
- Golf instruction
- Format
- Roll-up · 33.5 × 80 in
- Year
- 2023
Kuo-Tong Hsieh is a golf teaching professional certified by the Canadian Golf Teachers Federation. In 2023 we designed his roll-up banner: the top half says who he is, the bottom half lays out the whole course — five lessons, from first putts to a full eighteen holes. The same layout went to print in two colourways.
- Roll-up banner
- Two colourways
- Print-ready files
01The course
Five lessons,
thirteen hours.
The course on the banner is simple: four two-hour lessons, then a five-hour round of eighteen holes. Here we set those five lines again as a scorecard — the form a student would keep in a pocket, read top to bottom, each step with its hours.
Lines as printed on the banner
02The banner
First the ball,
then the plan.
The banner reads in three steps. A large ring carries across a room; the coach’s name and certification sit beside it; and on the darkened ground below, the five lessons and their hours are set in white. The federation’s mark takes the top, where a credential belongs.
03Two editions
Fairway green,
or the federation’s red and navy.
The same layout was prepared for print twice: once in the greens of the course, once in the red and navy of the federation’s mark. Only the colour moves; the photographs, the type and the order of reading stay where they are.
01Green edition
02Red and navy edition
Values sampled from the print files