Day of Design
← All workKUO-TONG HSIEH2023 / 2026

Find yourrhythm.

PRACTICE / PRECISION / PLAYGOLF COACHING IDENTITY
Find your rhythm golf coaching campaign concept
Archive reference photography / New campaign layout
A CLEAR FOCUS.
A PERSONAL APPROACH.

From putting and short game to time on the course, the original teaching material suggests a clear progression. Name typography, trajectory graphics and a paper journal translate that rhythm into a focused, approachable personal identity.

  • Typographic identity
  • Five practice themes
  • Banner & poster
  • Brand cards
  • Four-page practice journal
01 / IDENTITY

A personal point of view.

A generous serif name and a simple coaching descriptor establish a clear hierarchy. Forest green, cream and pale lime connect the course to the quiet focus of practice.

Kuo-Tong Hsieh typographic identity

Kuo-Tong Hsieh typographic identity

02 / PRACTICE

Give practice a visual rhythm.

Five graphics respond to putting, short game, greenside play, course craft and on-course experience. Targets, arcs, grids and paths give each theme a distinct place in one family.

Putting campaign artwork

Putting campaign artwork

Short game campaign artwork

Short game campaign artwork

Greenside campaign artwork

Greenside campaign artwork

Course craft campaign artwork

Course craft campaign artwork

On the course campaign artwork

On the course campaign artwork

03 / ENCOUNTERS

A presence beyond the practice green.

Banners and posters give the name and campaign room to breathe. Brand cards extend the same typography, with clear reading order at every scale.

Golf coaching banner design

Golf coaching banner design

Practice Precision Play campaign poster

Practice Precision Play campaign poster

Coaching brand card front

Coaching brand card front

Coaching brand card reverse

Coaching brand card reverse

04 / PRACTICE JOURNAL

A place to reflect and return.

A four-page journal connects the programme themes with space for a daily focus, observations and the next session. Print it and write by hand, carrying the identity beyond the lesson.

Download the practice journal (English PDF) ↗
Practice journal page 1

Practice journal page 1

Practice journal page 2

Practice journal page 2

Practice journal page 3

Practice journal page 3

Practice journal page 4

Practice journal page 4

A clear focus A personal approach brand expression
PROJECT
Kuo-Tong Hsieh
ORIGINAL WORK
2023 / Teaching banners
NEW EDITION
2026 / Identity & applications

Original project: Kuo-Tong Hsieh golf teaching banners, 2023. Visual reinterpretation: 2026. The identity, graphics and applications are portfolio concepts, not evidence of client adoption. The hero uses reference photography from the original archive; photography is not credited to this studio and does not represent the coach or a course owned by the coach. Programme themes are drawn from historical banners, not a current course or credential claim. The journal is a printable design concept.