KISSING BUN / SHENG JIAN
Kissing Bun — A little bite. A lot to love.
The original brand story connects Kissing Bun’s name to the gentle gesture of a first little bite. We brought that closeness into the visual direction: expressive Chinese brushwork, distinctive sign lettering, real food photography and warm paper tones, arranged with the ease of a welcoming table.
- Bilingual identity refinement
- Eight-page menu edition
- Takeaway packaging concepts
- Brand cards
- Bilingual and food posters
- Digital artwork
Flavour in the brushwork. Character in the lettering.
The original brushwork has both energy and natural breathing room. The English sign lettering is direct and distinctive. Navy, ivory and red bring those characters together across the table and takeaway applications.
Real food. Room to savour it.
Two supplied photographs show the complete plate, filling and crisp base. Their full frames preserve the food’s texture and colour, bringing a tangible sense of flavour into the new direction.
From the table to your hands.
A navy box lid, ivory carrier bag and red chopstick sleeve give each format its own rhythm. The complete calligraphy and lettering keep the identity clear across different sizes and materials.
A little bite. A lot to love.
The ease of italic type, the warmth of Chinese serif lettering and the immediacy of real food each lead a poster. A consistent brand position and open space connect three expressions with the same welcoming character.