Kelvin Liu — A clear direction.

Kelvin Liu archived portrait and graphite identity composition — Archived portrait / New personal identity composition

01 / PERSON & IDENTITY

Make the reading order clear: see the name, meet the person, then read the services. A blue edge rule runs through portrait layouts, cards and wayfinding, creating a simple, consistent identity.

Portrait composition
Typography and colour
Introduction cards
Open-house wayfinding

02 / INTRODUCTION CARDS

Name first. Clarity throughout.

Introduction cards, front and reverse / Flat artwork study

03 / SIGNAGE

Direction, at a glance.

The open-house headline and arrow carry the message. High-contrast graphite and white, paired with a blue edge rule, extend the identity into directional communication.

Kelvin Liu open-house wayfinding study — Open-house sign / New flat artwork study