Real estateCard · Signs
Green and copper,
from card to curb.
00The project
- Client
- Kelvin Liu
- Sector
- Residential & commercial real estate
- Year
- 2026
Kelvin Liu is a broker who sells, buys, leases and handles commercial property. We gave him one look for the card in a client’s pocket and the sign on the lawn: deep green, a copper frame, and his name set in Didot, recognisable from across the street.
- Business card, print & digital
- For Sale sign
- Open House sign
01The card
The name first,
then the number.
The card reads in the order a client needs it: the name in copper Didot, then the title and the four services, then a deep-green band that carries the phone number across the whole card. The reverse is all green — the brokerage mark framed in copper, and the four services in a ruled grid along the foot. A print file with bleed, and a digital edition for sending from a phone.
Didot Bold
The name, the services, the sign headlines
02The signs
Read it
from across the street.
On the For Sale sign, FOR SALE fills a copper band edge to edge, in the same Didot as the name, so the card and the sign read as one person. Below come the name panel and a white panel for the number, with the brokerage and MLS® marks along the foot.
Copper appears in three places only — the frame, the name and the headline band. Everything else is green and white, so from a distance what remains is a name and one word.
03Open house
The band becomes an arrow;
the address is written on the day.
The open-house sign keeps the same layout and changes two things: the copper band grows an arrow, and a white strip below it is left blank for the address, written on site.