Content marketingIdentity · Guide · Design plan
Four shapes.
One name.
00The project
- Client
- 加视传媒 Just Media
- Field
- Xiaohongshu & creator marketing
- Identity
- 2022
- Design plan
- 2023
Just Media (加视传媒) is a content-marketing agency: Xiaohongshu campaigns, creator partnerships and video for merchants in North America. In 2022 we gave it a mark built from four shapes and a ten-page guide to using it. In 2023 the agency moved onto our monthly design plan, which added a mark for its creator arm, Just KOL, its Xiaohongshu posts and its posters.
- Logo & logo files
- Ten-page brand guide
- Social avatars
- Just KOL mark
- Xiaohongshu posts
- Posters & casting calls
01The mark
A dot, a hook,
two arches.
Every piece comes from one module. The dot is one module across; the J and the two arches are one module wide and two tall, and each turns on a quarter circle of the same radius. The J bends down and the arches rise to face each other, so the letters read as a rhythm before they read as a name. Black carries the dot and the J; yellow carries the M.
02The system
Black and yellow,
nothing else.
The files went out in four versions — full colour, reversed, black and white — with the mark on its own for round and square social avatars, where an agency like this is seen most. Two colours do all the work: a warm yellow and an ink that stops short of pure black.
Round and square social avatars
RGB 244 187 0
RGB 26 26 26
RGB 255 255 255
03The guide
Ten pages,
one job each.
A short guide for anyone handed the logo — marketing, partners, print: the signature, the lockup, the icon, one-colour use, and the dos and don’ts. Four of its pages:
042023 · Just KOL
Same dot, same J,
a new letter.
In 2023 the agency gave its creator-marketing work a name of its own, Just KOL. The mark keeps the dot and the J and builds the K from the same module: a stem and two quarter circles. Yellow gives way to the violet-to-pink of its Xiaohongshu posts. Below, the posts’ title tile and service page, re-set for this page.
JUST KOLJUST KOLPACKAGE
- 旗下 IP 账号推荐你的产品与服务
- 内容创作 + 广告制作
- 官方定向投放
- 市场分析与调研报告
- 博主推流与达人种草
- 线下活动与快闪
定向北美小红书流量