JUST MEDIA / MADE TO BE SEEN.
Just Media — Made to be seen.
Good content needs a clear voice and a human connection. Drawing on the original brand-communication and creator materials, we brought Just Media’s black-and-yellow identity and Just KOL’s geometric symbol into a shared visual language, with room for each to stand out.
- Original identity refinement
- Brand-family direction
- Bilingual posters
- Social artwork
- Brief cover and cards
- Six-page visual direction
Simple forms. A distinct voice.
A dot, straight edges and curved surfaces give the original JM identity its rhythm. We retained the complete symbol and wordmark, keeping black and yellow at the core and extending the palette with paper-white and purple.
A brand voice. A creator connection.
Just Media and Just KOL share a geometric construction in the historical files. We developed that relationship visually: black grounds the main brand, while purple distinguishes creator communication. Both belong together, and each has a voice.
One clear idea. Room for every voice.
Black and yellow give content a bold voice. Paper-white gives Chinese typography space. Purple connects stories with people. Three posters share a hierarchy, generous margins and consistent identity positions, while each language and brand keeps its own expression.
Brand-communication visual concepts / 2026
A clear idea. A good start.
From a creative-brief cover to a brand card, everyday materials carry the same character. Restrained typography, open space and clear black-and-yellow relationships make the message easy to see and remember.
Consistency gives ideas strength.
Six pages connect the original identities, brand family, colour, typography, supporting graphic and applications. Clear principles carry the same recognition through every expression.
Download visual directionPDF / 6 pages ↓