Industry forumAI × real estate × business
One sign
to carry a forum.
00The project
- Event
- Industry forum · AI × real estate × business
- Date
- Saturday 20 June 2026
- Venue
- Tridel showroom, Toronto
- Initiated by
- CREBA and partners
“AI is here. How does business pick it up?” was the forum’s title, and the question its audience brought: people in real estate and business wanting to see what AI looks like in their own hands. The original copy used the multiplication sign three times — AI × real estate × business; reach × content × service; digital presenters × digital staff — so I made it the event’s mark: two bands of lines, one for AI and one for the business, meeting in the middle.
- Event identity
- Long-format poster
- Stage screen & slides
- Social & badge (extensions)
01The mark
One band is AI,
the other is business.
Seven lines to a band, two bands turned 45° to cross: blue for AI, white for the business, woven into a lattice where they meet. With no letters in it, it holds at any size — half the stage screen, a thumbnail on a badge, a social avatar.
AI × 地产 × 商业
02The poster
The question on top,
the day at a glance.
A long poster is made to be forwarded and read on a phone, so this one says three things: the question, when and where, and what you’ll hear. The title fills the first screen; the programme splits into two halves, each talk led by its subject before its speaker. The AI-generated crowd photo, the portraits and the QR code of the archived version are gone.
- 01The first screen is only the question and the sign: whoever scrolls this far knows what the afternoon is asking.
- 02Date and venue sit side by side, both within one phone-width glance.
- 03The first half’s three talks are numbered by subject; the second half, realtors sharing how they use AI, is a single paragraph.
- 04Blue is kept to tags and numbers; the reading text is ink, so the long scroll stays easy.
03On the screen
The same sign
through every session.
Beyond the main screen I set the rest of the room’s screens as one family: dividers for each half, a name strip for the speaker, a closing slide. The sign moves and changes size from slide to slide; the colours never go beyond two.
04Small formats
Shrink it right down,
it’s still the forum.
The square for WeChat Moments keeps only the date and the sign; the story frame says seats are limited; the speaker badge is on paper white so the name reads from across the room.
Let’s learn it
together.