一跃优创 Jumpin Group — Let the dream
take the leap.

JUMP stands on the baseline; IN rises to the cap line at just over half the height, and GROUP moves into the space it leaves. The name says jump, so the letters do. The Chinese, 一跃优创, is a heavy cut-corner sans whose straight strokes square up with the Latin.

There is one colour, a red, with ink and white. For small sizes and avatars there is a square seal — the characters two by two, JUMPIN beneath — and a horizontal version sets the Chinese at the height of the raised IN, after GROUP.

A portrait card. The front is solid red with the logo and one line, 让你的梦想一跃而起 — “let your dream take the leap.” The back is white: the seal in the top corner, then name and title, a short red rule, and phone, email and web behind three red icons. The name and details are left out here.

The opening poster writes NOW OPEN in hairline Didot with a figure leaping through the letters, and stacks the services underneath in vertical Chinese: 创业 (start-up) and 品牌设计 (brand design) stand as two heavy columns, with advertising, tax, marketing, registration and financing set light around them. The hiring poster uses the same layout.

In the originals the jumper was a stock photograph. Re-setting them, we used the line-drawn jumper from Jumpin’s own logo file instead — the same leap, no face, and more the brand’s own.