JUMPIN GROUP / MAKE THE NEXT MOVE.
Jumpin Group — Make the next move.
Jumpin’s original offer brought creative work and business support together. We organised that connection into three clear directions: brand, business and finance. Each has its own place within one forward-looking identity.
- Bilingual identity refinement
- Supporting graphic
- Bilingual posters
- Project-cover system
- Brand cards
- Six-page visual direction
From a leap to every next step.
The raised IN in the original wordmark already suggests upward movement. We kept that recognition and developed a four-level step as a new supporting graphic. Vermilion adds energy, balanced by paper-white and sage.
Different directions. One clear voice.
Vermilion, paper-white and sage organise brand, business and finance. Numbers, bilingual titles and the step graphic share a consistent structure, giving every project document a clear place in the series.
Project-cover visual concepts / 2026
Make the next move.
Large headlines, clear colour and a consistent identity position give each language a confident voice. The step graphic connects both posters, turning one statement into a recognisable visual rhythm.
A clear direction for every next step.
Six pages connect the identity, palette, typography, supporting graphic and applications. Clear principles keep the direction consistent across formats.
Download visual directionPDF / 6 pages ↓