JOYMOON MEDIA / EVERYDAY CONNECTIONS
JoyMoon Media — A place in the everyday.
JoyMoon places advertising on cutlery wraps distributed with restaurant takeaway. Starting with this familiar object, we made the service easier to understand and gave its narrow format a distinctive, confident visual language.
- Identity refinement
- Cutlery-wrap concepts
- Bilingual brand posters
- Service communication
- Brand card
- Four-page service edition
A familiar mark. A clearer voice.
The original orbit, star and slanted wordmark remain intact. Deep blue continues the identity, warm yellow adds an approachable tone, and paper-white gives the message room to breathe.
A small format. A clear statement.
One identity, three voices. A clear headline, a stable brand position and generous space give English, Chinese and each colour variation the same easy reading rhythm.
An everyday object. A place for a message.
The original product photographs show the service in tangible form: narrow cutlery pouches, advertising samples and the utensils inside. Complete frames preserve their material, proportions and purpose. The advertisements shown are historical samples.
A place in the everyday.
The clarity of the packaging carries into a larger canvas. Bilingual posters share a consistent identity position and four sloping bands, keeping the visual language recognisable across scales.
Make the service easy to understand.
Four pages move from the brand statement to the service, the packaging and the design approach. A concise hierarchy gives every piece of information its place.
Download service editionPDF / 4 pages ↓