Joshua Hoo — Stories behind investing.

Joshua Hoo typographic identity and channel statement — Joshua Hoo / New typographic identity

01 / A NAME TO REMEMBER

Joshua’s investing stories begin with understanding. Retaining the original channel name and statement, we place his name at the centre of the identity, pairing generous serif typography with a clear Chinese hierarchy.

Typographic name identity
Channel visual direction
Landscape editorial cover
Portrait channel introduction

02 / A CLEAR EDITORIAL VOICE

One statement. A clear focus.

Navy gives the words a steady setting; ochre picks out the key phrase. Open brackets frame the statement like a note in a book, keeping attention on the content.

03 / A NEW FORMAT, THE SAME VOICE

Name. Statement. Story.

The portrait format gives each layer its own space: the name first, the statement next, and the channel introduction below.

Portrait introduction artwork for Joshua’s investing stories — Portrait channel introduction / Flat artwork