Clarity makesan impression.
Starting with a densely packed banner, the campaign gives the name, message and brokerage identity their own space. The client’s white-and-sky-blue preference becomes a confident system of bold type, generous space and precise lines.
- Name typography
- Campaign graphics & colour
- Three campaign posters
- Banner & service sheet
- Campaign cards
A name to remember.
Bold name typography establishes a personal presence. The complete original brokerage lockup remains intact, with clear hierarchy and generous space around both identities.
Three messages. One visual language.
The original Better service, Better advice and Better solution statements become a poster series. Three blue tones and nested lines create continuity while giving each message its own expression.
Give complexity a clear structure.
Sky blue carries the original preference forward. Light blue adds space; deep blue strengthens contrast. Open rectangular lines connect posters, cards and banners.
A clear message, at every scale.
The banner focuses on the name and central message. A separate sheet presents eight themes from the historical archive. Information follows viewing distance, keeping the large-format piece uncluttered.
A clear expression, in hand.
The front leads with the name; the reverse brings together the campaign statements and brokerage identity. Full-proportion cards preserve every letter and graphic.
