Youth business programmeToronto · Summer 2026
A summer of real business,
laid out for parents.
00The project
- Clients
- IMADEIT.ai × Focus Learning
- For
- Students aged 10 to 16, in two tracks
- Dates
- 6 July to 14 August, three two-week sessions
- Year
- 2026
IMADEIT and the Toronto learning centre Focus Learning co-host a summer business programme in two tracks, junior and senior. Parents need to see three things in a few images: what their child will do, with whom, and what they’ll come away with. We made the video cover, a six-card Xiaohongshu post and the sales deck in English and Chinese.
- Video cover
- Six-card Xiaohongshu info post (navy-and-gold edition, plus light and real-photo editions)
- Sales deck, English and Chinese editions
- AI-generated artwork and imagery
01Cover & colour
Signal yellow, deep navy:
one palette for the summer.
Navy comes from the IMADEIT mark; yellow picks out what parents look for — ages, dates, what each track produces. The video cover puts a heavy headline on yellow above an AI-generated navy illustration of a chip, a mine, clean energy and a city, with students only in silhouette; four keywords at the foot sum up the course. The cards and the deck keep the same two colours.
Four words from the cover
- 01AI 思维AI thinking
- 02商业认知Business sense
- 03产业洞察Industry insight
- 04未来领导力Future leadership
Signal yellow#FDC401
02Six-card post
Six cards
to explain a summer.
The Xiaohongshu post runs to six cards. Card 2 sets the two tracks side by side — ages, focus, what each produces — to be read at a glance; card 4 gives the senior track a pitch scene at Hart House and a single gold pull-quote. The set also came in a light edition and a real-photo edition.
Card 2, re-set for the page
- Focus
- Thinking like a CEO
- Practical AI tools
- Presenting a business idea
- Comes away with
- An interview with a listed company’s CEO
- An AI-driven prototype for a real business
- A pitch to executives at Hart House
From idea to delivery: real business work, made by their own hands.
- Focus
- Reading the economy
- Enterprise AI workflows
- Business-model innovation
- Comes away with
- A professional-standard CEO interview video
- A business plan written in English
- A proposal made directly to real executives
A line in a university application no one else can write.
「为 TSX 上市公司完成商业路演分析，
于 CSE 交易所参与开市仪式。」
03Sales deck
One summer,
told in two languages.
The sales deck was made in Chinese and English. Light pages, navy type and yellow numbered dots: quieter than the cards, built to be talked through page by page. Page 13 compresses the whole summer into five steps — the project, the work, the conversation, the bell, and what remains.
From a real brief
to a pitch at Hart House.