IMADEIT.ai × Focus Learning — Learning, beyond the classroom.

Original IMADEIT.ai and Focus Learning marks with a supplied student presentation photograph in a navy-and-orange layout — Joint campaign concept / Original marks and supplied event photography

Portrait campaign composition: learn, make, connect — Joint campaign concept / Original marks and supplied event photography

01 / START WITH THE MOMENT

Learning can take the form of a presentation or a conversation. Starting with supplied event photography, this proposal preserves both brand identities and brings the moments together through confident colour and a shared typographic rhythm.

Joint brand composition
Campaign art direction
Three-poster series
Editorial spread

02 / A SHARED STAGE

Two identities. One shared stage.

Original marks keep their individual character, balanced by clear spacing and scale. Navy anchors the typography, while cyan and orange bring energy. A new linked-ring motif carries the theme of connection through the series.

03 / THE POSTER SERIES

Give ideas room to grow.

Three photographs, three themes. A consistent brand position and bold headlines create continuity, giving each moment a clear voice within the same visual family.

Speak up: supplied presentation photograph with an orange poster layout — 01Speak up

Connect: supplied event conversation photograph with a cyan poster layout — 02Connect

Take part: supplied event photograph with a warm-white poster layout — 03Take part

04 / EDITORIAL DESIGN

Turn moments into a story.

A dark page establishes the theme; a light page opens up the content. Large photographs, short lines and clear numbering extend the visual language into an editorial spread.

Flat editorial spread concept / Individual pages on mobile