The long view.
宏瑞金融
A considered identity. A clearer expression.
A gold symbol connects the firm with the adviser’s personal identity. Preserving the original mark, the new composition gives HR Financial, Ivy Song and the archived service categories a clear hierarchy.
- Original symbol recovery
- Bilingual lockup typesetting
- Banner design
- Introduction cards
- Folder concept
- Service information design
02 / FIRM & INDIVIDUAL
An identity with a human face.
The original portrait anchors the banner. Firm name, adviser name and service categories unfold in a hierarchy that works from a distance and rewards a closer look.
IVY SONG / 宋冰艳
Oxblood gives the system presence; warm paper gives the portrait and typography room. The gold symbol connects the personal introduction with the firm’s identity.
03 / A PERSONAL INTRODUCTION
An introduction. An invitation to talk.
04 / THE LONG VIEW
Consistent. Considered. Open.
An enlarged symbol and restrained typography give the folder its character. Generous space keeps the identity composed and consistent.