Real estate brokerToronto · Living Realty
The skyline above,
the name in front.
00The project
- Client
- Hong Yang
- Brokerage
- Living Realty Inc., Brokerage
- City
- Toronto
- Year
- 2023
A roll-up stands by a door or a booth, and people walk past it from three metres away, giving it two seconds. Hong Yang’s has to say three things in that time: he works in Toronto, this is his name, and he has done it for a long while. We have re-set it in the original’s order — masthead, skyline, name, experience, contacts, brokerage — so that each gets a band of its own and none crowds the next.
- Roll-up banner (2023)
01Read from the top
Six bands,
one thing each.
The original stacked the portrait, the skyline and the name on top of each other, and split the contacts between a white box and the red ground. The re-set adds nothing; it sorts the order out. Each band gets its own place and size, and red is kept for the title, the bullets and the foot.
- 1
Masthead
房产资讯网 and its web address at the very top, black on white like a newspaper’s nameplate: whose information this is, first.
- 2
Skyline
The CN Tower and the waterfront towers take the upper half. From three metres away, what people recognise first is Toronto.
- 3
Name
杨洪 largest, for Chinese readers; Hong bold and Yang light for English ones; the title small, in red.
- 4
Experience
Two lines only: over twenty years in practice, and Toronto real estate “value investing”.
- 5
Contacts
Phone, WeChat and email on three aligned lines. On this page the details are left blank.
- 6
Brokerage
The foot in the brokerage’s red: one English line and the company’s full name.
02The name
Chinese largest,
English in two weights.
The banner speaks to Chinese and English readers at once. 杨洪 is largest, with the English directly beneath: the given name bold, the surname light, so it reads as one person rather than two lines. The title, Broker FRI, closes it in small red capitals.
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Living Realty Inc., Brokerage