A consideredview of home.
A CLEAR POINT OF VIEW.
The original banner brings together Hong Yang's name, portrait and Toronto. The new direction keeps those three threads: a memorable bilingual name, an approachable portrait and city photography that provides context. Generous spacing gives the personal identity a measured, confident voice.
- Bilingual name identity
- Colour palette
- Portrait & city direction
- Banner & poster
- Two-sided brand cards
A name with presence.
Generous serif lettering meets a restrained Chinese name. Oxide red recalls the original banner's red, while charcoal and warm stone create a quieter, more layered expression.
The city sets the scene.
The full Toronto photograph lets architecture, water and sky unfold together. Simple typography and generous margins establish a clear sense of place for the personal identity.
A consistent personal presence.
The banner centres the name and original portrait. A city poster and two-sided brand cards extend the same proportions, fine rules and colours, with a clear reading order at every scale.