Hi.TEA 茶室
Fresh tea. City energy.
Keep the angular lettering, unmistakable red and black, and the city drawings from the original archive. Give the cup a clearer hierarchy, let the tea shine through, and make room for the connection between Guangzhou and Canada.
Distinctive by nature. Clearer by design.
The original geometric letters already have a strong character. Recovering the vector artwork lets the complete mark stay intact, supported by generous space and clear roles for each colour.
A name you can read. Tea you can see.
The main mark, drink name and arrow form a clear hierarchy. A cream label holds the essentials while the transparent cup gives colour, ice and fruit room to be part of the design.
Editable front-label studies · Refinement concepts
Guangzhou to Canada. A connection worth keeping.
The landmark drawings in the original brochure and cup artwork connect the brand to two places. Recovered as independent vectors, they gain room and clarity at a larger scale.
A little time. A little tea.
Two independent product photographs recovered from the 2023 seasonal archive keep their complete cup shapes, printed marks and fruit details. Soft colour fields and large headlines create a new seasonal expression with the drinks at its centre.
New 2026 poster concepts using complete original drink photographs; not a current promotional offer.
The system, brought together.
A concise six-page guide brings together clear space, colour, city graphics and cup applications. Key artwork remains vector-based, providing a clear reference for presentation and future design.
Download the visual guide PDF · 6 pages ↗