Day of Design
← All workHARLEY’S MEAT HOUSE / 2026

Good food. Good company.

IDENTITY · PACKAGING GRAPHICS · AT THE TABLE

Original Harley’s bull-horn and script mark in a new burgundy identity composition
Original bull-horn and script mark × New visual study / 2026
01 / A FAMILIAR FACE

Bull horns give the mark a clear connection to the butcher’s counter, while its script adds the warmth of a neighbourhood shop. Burgundy and cream bring that character into focus across wrapping paper, paper bands and posters.

  • Original mark recovery
  • New palette and typography
  • Food photography concept
  • Wrapping paper and band graphics
  • Brand poster
AI-generated steak editorial concept, not an actual brand product

AI-generated steak editorial concept, not an actual brand product

At the table / AI-generated fictional editorial concept, not an actual brand product

02 / FROM COUNTER TO TABLE

From the counter to your table.

Repeated marks establish recognition on wrapping paper. Light and dark paper bands pair the identity with simple messages, while warm orange adds the energy of a neighbourhood counter.

Harley’s cream wrapping-paper repeat pattern concept

Harley’s cream wrapping-paper repeat pattern concept

Two Harley’s paper-band brand-facing flat design concepts

Two Harley’s paper-band brand-facing flat design concepts

Wrapping paper and brand-facing band panels / Flat design concepts, not complete food labels

03 / GOOD COMPANY

Made for good company.

Bold lettering carries the burgundy-and-cream contrast into a simple invitation to share a meal.

Harley’s Good food. Good company. brand poster

Harley’s Good food. Good company. brand poster

An independent 2026 visual study based on the Harley’s Meat House designer archive. Original bull-horn and script paths are retained; MEAT HOUSE is newly typeset. Palette, copy and application layouts are new. The food image is an AI-generated fictional editorial concept, not an actual brand product. Wrapping paper, bands and poster are flat concepts; bands show brand-facing panels, not complete food labels or production dielines. Original project date, commission and adoption remain unverified.