Property restorationGreater Toronto Area
Water, fire, mould —
read from across the room.
00The project
- Client
- GTA Restoration
- Sector
- Property restoration
- Year
- 2022
- Format
- Roll-up banner
GTA Restoration repairs homes and buildings after floods, fires and mould across the Greater Toronto Area, with a 24/7 emergency line. In 2022 the studio designed its roll-up banner: one tall sheet that has to say what the company does before anyone walks over. For this page we re-set it — the same logo, colours and services, in a clearer order.
- Roll-up banner (2022)
- Re-set for this page (2026)
01Reading order
Three distances,
one sheet.
A roll-up is read on the move. The top half is for the far side of the room: the name, and three words for what goes wrong in a building. The red band is for a few steps closer. The list is for whoever stops.
- 01
From across the room
The name, and water, fire, mould.
- 02
A few steps closer
24/7, and where to find them.
- 03
Up close
Fifteen services, numbered. The original put “Toronto” after every one; the re-set names the area once.
02Logo & colour
Built from
the leaf’s own red.
The maple-leaf wordmark is used exactly as it sits in the 2022 file. Every other colour on the banner comes from it: the red of the leaf, the taupe of “GTA”, and the charcoal it was drawn to sit on.
RGB 53 54 58
RGB 231 32 37
RGB 161 146 141
RGB 244 242 239
03The 2022 file
The same words,
in a clearer order.
Left, the banner as delivered in 2022, from the file’s own preview. It opened on a stock rendering of a flooded warehouse (hatched out here, like the phone numbers) and gave the about text, the phone line and the list equal weight. The re-set gives the rendering’s space to three words.
24/7
Emergency response · Greater Toronto Area