See the details. Decide with clarity.
Sun Yang / Independent identity proposal
A home-inspection identity should be as clear as the details it brings into focus. This new proposal for Sun Yang pairs a familiar house outline with a framing system, using a small field of lime to guide attention.
- New identity proposal
- Graphic system
- Card layouts
- Example report cover
- Campaign poster
A familiar outline. A clear focal point.
A house outline makes the field immediately recognisable. An internal right angle and an external square establish a shared geometry. Deep green carries the information; lime marks a point of attention.
From an introduction to a clear report cover.
The card gives the brand and name room to stand out. An example report cover separates the title, identity and focus frame, carrying one visual order across different paper formats.
A little lime. A clear statement.
From the small square beside the mark to a full field of colour on the poster, the point of attention can grow without losing its clarity. The frame carries the same visual theme across the system.