Plants · Brand studySymbol and wordmark
A thumbprint
that grows a leaf.
00The project
- Brand
- Green Thumb Forest
- Type
- Plant brand study, self-initiated
- Year
- 2023
Green Thumb Forest is a plant brand study from the studio’s logo files of March 2023; no client is on record. Someone with a green thumb can make anything grow, and the symbol takes the phrase literally: half of it is the ridges of a thumbprint, half a solid curve, and leaning together the two make a leaf.
- Symbol
- Horizontal and stacked lockups
- Line of copy
- Colour
01The symbol
Half thumbprint,
half leaf.
Six fingerprint ridges fill the left half the way a print fills a thumb; near the bottom they break and fork, as real ridges do. The right half is a single solid curve that completes the leaf’s outline. A white channel runs between them — the vein of the leaf and the edge of the thumb at once.
02The lockups
One name,
two lines.
The name is set in Roboto Bold over two lines: Green Thumb in the symbol’s green, Forest in black. Beside the symbol where there is width; stacked beneath it where there isn’t, as on a hang tag; and all white on green or a dark ground. All three are how the files use it.
03The line
It’s time to
grow your dreams.
The study’s one line of copy, set in Poppins SemiBold capitals with the lockup beneath it. In the files it sat over a stock photograph of potted plants; here it is re-set on its own, because the words and the green carry it without the picture.
NameRoboto Bold
LinePoppins SemiBold · capitals
Grown
by hand.