Green Thumb Forest / Design study — Room to grow.

01 / A LEAF. A PERSONAL TOUCH.

The original symbol combines a leaf silhouette with fingerprint lines, creating a personal point of recognition. The complete form is retained, with spacious serif typography, forest green and warm paper tones bringing everyday plant care to the centre of the identity.

Original symbol recovery
New typography and palette
Plant still-life concept
Plant tags
Brand poster

Plant still life / AI-generated fictional mood concept, not a client product or premises photograph

02 / A LITTLE CARE

A little care. A little growth.

The front makes the identity memorable. The reverse leaves room for a plant name, light and location, and care observations, extending a tag’s role from recognition at purchase to daily life at home.

Tag front and reverse / Flat design concepts; care records to be completed for each plant

03 / ROOM TO GROW

Make space for small changes.

Generous space gives the symbol and typography room of their own. The leaf and fingerprint become the focus, while a short invitation establishes a voice of patience and care.