Day of Design
← All work2021 / 2026 REFINEMENT

GOOSE KTV / KARAOKE CULTURE

Goose KTV — Your night. Your voice.

THE NIGHT EDITIONIDENTITY / MUSIC / TOGETHER
Goose KTV English and Chinese posters on a plum wall, an application concept
Bilingual brand posters · AI-assisted spatial mockup
A night with a voice of its own.

A Goose night brings light, music and people together. We gave the original goose emblem centre stage, using vivid colour and expressive typography to turn that shared energy into a clear, confident identity.

  • Identity refinement
  • Bilingual posters
  • Room plaque concepts
  • Coasters and brand card
  • Photographic art direction
  • Eight-page photographic edition
The complete original Goose KTV goose emblem and wordmark
The complete original goose, musical note and crown emblem on cyan
01 / A familiar mark. A new rhythm.

Goose. Music. A little attitude.

The original emblem combines a goose, a musical note and a crown. Its complete geometry and wordmark remain intact, brought forward through a clearer palette of pink, cyan and deep plum.

PINK
CYAN
NIGHT
PAPER
02 / Give the voice a visual

Make the night your own.

Large type and vivid colour turn a short statement into an unmistakable image. Three posters share the same goose, each with a voice of its own.

Complete Your night. Your voice. English brand poster

Complete Your night. Your voice. English brand poster

Your voiceComplete flat artwork ↗
03 / ORIGINAL ARCHIVE PHOTOGRAPHY · 2021

Lights on. The night begins.

Reflections, coloured light, people and a shared toast give the original photographs their energy. Complete supplied frames keep the real night at the heart of the visual direction.

Original 2021 archive photograph: a room of light and reflections, complete frame

Original 2021 archive photograph: a room of light and reflections, complete frame

Space and light / Original archive photograph
Original 2021 archive photograph: a corridor in violet light, complete frame

Original 2021 archive photograph: a corridor in violet light, complete frame

Follow the light / Original archive photograph
Original 2021 archive portrait: a guest holding a glass under coloured light, complete frame

Original 2021 archive portrait: a guest holding a glass under coloured light, complete frame

A moment after dark / Original archive portrait
A repeating graphic of complete pink and cyan goose emblems
An eight-page photographic edition and cyan coaster, shown as a print concept
Photographic edition and coaster · AI-assisted print mockup
04 / An identity for the night

From a coaster to a room.

Circular coasters put the emblem at the centre of the table; clear numerals make room plaques readable at a glance. One palette and typographic rhythm connect small objects with spatial details.

Complete cyan circular coaster artwork

Complete cyan circular coaster artwork

Cyan coaster
Complete pink circular coaster artwork

Complete pink circular coaster artwork

Pink coaster
Complete room 01 plaque concept artwork

Complete room 01 plaque concept artwork

01 / Room plaque concept
Complete room 02 plaque concept artwork

Complete room 02 plaque concept artwork

02 / Room plaque concept
Original 2021 archive photograph: a shared toast, complete frame

Original 2021 archive photograph: a shared toast, complete frame

Better together / Original archive photograph
ONE MORE SONG.

One more song. One more moment.

Shared moments give the brand its most natural expression. A simple invitation becomes a small card to take away.

Complete pink One more song. brand card artwork

Complete pink One more song. brand card artwork

Pink brand card
05 / THE NIGHT EDITION

The night, on paper.

Eight pages connect the original emblem, the new brand statement and four archival photographs. Complete frames let light, people and shared moments unfold naturally.

Download the editionPDF / 8 pages ↓
Goose KTV photographic edition page 1: Cover

Goose KTV photographic edition page 1: Cover

01 / CoverRead larger ↗
Cyan Your night. Your voice. landscape brand artwork

Cyan Your night. Your voice. landscape brand artwork

Landscape brand artwork
CLIENT
Goose KTV
Karaoke and nightlife
DESIGN PERIOD
2021
2026 refinement
SCOPE
Identity, bilingual posters, plaques, print and photographic edition

Developed from the original 2021 design and photography archive. The complete original vector paths of the emblem and wordmark are retained. Colour, typography, layouts, posters, plaques and print are 2026 portfolio refinements with adoption unconfirmed. Four historical photographs retain their complete supplied frames, without newly added people, scenes or retouching. AI-assisted poster and print scenes are application concepts, not photographs of historical deliveries.