Play in good company.
Indoor golf / A visual expression of play and connection
Indoor golf brings together the focus of a swing and the ease of spending time together. The new campaign pairs those qualities: a familiar two-colour name, a direct headline, and distinct space for photography and detail.
- 2024 native source review
- Supplied wordmark and interior photograph
- New theme, palette and graphic language
- Two posters, social artwork, landscape artwork and guide excerpts
A familiar identity. A more distinct voice.
The supplied two-colour wordmark remains unchanged. Deep green anchors the campaign, lime highlights key words, and warm paper provides clear contrast. An abstract arc and a simplified golf-ball graphic support the system.
Make time to play. Make room for company.
Two 3:4 posters share a brand zone and typographic hierarchy, with light and dark grounds creating contrast. Words lead while graphics play a supporting role, making the theme immediately clear.
Portrait or landscape. The idea stays clear.
The 4:5 social format and 16:9 landscape format rearrange the theme and graphics while preserving hierarchy and space. These are digital artwork studies, not installed screen mockups.
Clarity at every appearance.
Preserve the supplied wordmark’s shape and colours, and maintain the hierarchy between theme, information and photography. Selected guide pages establish principles for future layouts.