GOLDEN TEAM / REAL ESTATE
Golden Team — Every move. A team behind it.
Golden Team is built around the idea of a team. We drew a common visual language from its original architectural G, blue-and-gold palette and portrait archive—giving individuals room to be seen within one clear, confident identity.
- Identity refinement
- Bilingual typography
- Portrait art direction
- Brand posters
- Wayfinding and print
- Six-page brand edition
One G. A clear signature.
The complete original emblem brings architecture and the letter G together. Blue and gold preserve its recognition; bold sans-serif typography and a two-line name bring clarity across formats.
Every move. A team behind it.
Three concise English lines set the rhythm; the Chinese statement puts the team front and centre. A gold graphic derived from architectural lines gives both languages a common visual voice.
Every person. Part of the picture.
Eight portraits from the original project share a consistent scale and name position. Original poses and complete frames give each person their own presence. These are historical archive images, not a current team roster.
The next step. Clearly marked.
Large type, a clear arrow and a consistent brand position give both directions the same unmistakable reading order.
From paper to every encounter.
Blue and gold create a clear contrast across folder and brand cards. Nine rising strokes echo the architectural emblem, carrying the same visual language into everyday print.
Individual people. One expression.
Six pages connect the emblem, palette, typography and portrait direction, giving different applications a shared design foundation.
Download brand editionPDF / 6 pages ↓