Real estate teamGreater Toronto · English and Chinese
A G that is
also a building.
00The project
- Client
- Golden Team (黄金地产团队)
- Area
- Greater Toronto Area
- Mark
- 2022; updated 2025 and 2026
- Colours
- Gold · deep blue · black
Golden Team is a bilingual real estate team in the Greater Toronto Area. In 2022 we reduced its name to one letter: a G with a building standing in its opening, in gold on black and deep blue. Business cards, lawn signs, bus shelters and recycling bins all carried the same G. In 2025 and 2026 we updated the lockup for Golden Team Realty Inc., Brokerage.
- Bilingual mark & lockups
- Team business cards
- For-sale & open-house signs, riders
- Door hanger & Canada Post mailer
- Bus-shelter & recycling-bin ads
- Roll-up banner
- Brokerage lockup update (2025–2026)
01The mark2022
In the opening of the G,
a tower stands.
Two concentric circles cut the stroke of the G. Where the crossbar should be, a building rises instead: a sloping roof over floor after slanted floor. From across the street it reads as a letter; up close, as architecture — the two things a real estate team needs to say, in one sign.
02Business cards2022
A deep-blue reverse,
the gold G at its centre.
A card for every agent on the team: the gold lockup on black stock for the front, the Chinese name run across or down beside a gold strip; for the reverse, deep blue, a dotted skyline behind the G at the centre. The logo file showed the cards in stock mockup scenes, so here is the reverse as drawn.
03On the lawn2022
Read from a passing car,
in one glance.
Beyond the for-sale and open-house signs there are riders that hang on top: Coming Soon, For Sale, Sold, Sold Over Asking. Deep blue, the gold lockup above, one line of big red letters that carries across the road. The street kit also ran to door hangers, a Canada Post mailer, bus-shelter and recycling-bin ads and a roll-up banner; those carry agents’ photos and numbers, so they are not shown here.
04The brokerage2025–2026
The same G,
the full name beside it.
The lockup for Golden Team Realty Inc., Brokerage: the G in one flat gold, 黄金地产 set vertically against it, the full English name in three lines. Made for deep blue, and for a lightbox. Re-set here from the 2026 file.