GLOBAL PROSPECTS IMMIGRATION / TORONTO
A clearer next chapter.
A new direction begins with a clear conversation. Global Prospects already had a distinctive yellow and ring symbol. This edition builds around bilingual reading, using restrained typography, generous space and a connected chapter structure to carry that character from first impression to every page.
- Original symbol recovery
- Bilingual name typography
- Reading hierarchy and colour
- Brand and conversation cards
- Conversation-note sheet
- Brand poster
- Twelve-page brand and editorial edition
Keep the character. Make it clear.
The complete original ring symbol and yellow–ink contrast carry the identity forward. Newly composed English and Chinese names establish a clearer relationship of scale across publication covers, cards and smaller note sheets.
See the whole picture. Then the detail.
A small card. A new conversation.
Brand cards, conversation cards and note sheets share the same identity and typography. Enlarge each piece to view the complete artwork.
One image. Room for possibility.
One full campus photograph from the original brochure connects the archive to a new typographic system. The poster gives words and imagery their own space, keeping the information clear and the picture complete.
From first impression. To every page.
Twelve pages connect identity, bilingual typography, reading structure and paper applications. Browse each page or download the complete edition.
Download design editionPDF / 12 pages ↓