Realtor personal brand2021–2023
Gina Zheng,
cleared for take-off.
00The project
- Client
- Gina Zheng
- Field
- Real estate · Ontario
- Years
- 2021 logo & signs
2023 business cards
Gina Zheng sells homes in Ontario under a name people remember: 地产战斗机, the real-estate fighter jet. In 2021 she asked us to make it a logo — bilingual, in gold and dark grey. We drew the mark and set it on her For Sale and Open House signs, and in 2023 carried it onto her business cards.
- Logo, horizontal and stacked
- Brand colours
- For Sale and Open House signs
- Business cards (2023)
01The mark
A fighter jet
flies out of the G.
The G is set large in a high-contrast serif. A fighter jet comes at you head-on out of its open side, and its wings run straight past both edges of the letter, becoming the line the whole mark is built on. INA follows in the same serif, a size smaller, so it still reads GINA. Beside it, the Chinese name, the English name and REAL ESTATE stack into one block.
- Wing line: the wings run past the letters and carry the mark
- The G: a serif drawn close to a circle
- Baseline: where INA stands
02Other directions
Eight other ideas,
and then the G.
The same 2021 presentation showed eight directions built on her initials, GZ: jets streaking over the letters, cutting through them, sitting on top of them. They are shown here as drawn. The one that went forward kept her first name whole.
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
03Lockups & colour
Across a sign,
or stacked in a square.
Two arrangements: horizontal for signs and the top of a card, stacked for square and tall spaces. The colours follow her brief — a dark grey close to black, a soft gold, and a mid grey for small print — with screen and press values for each.
CMYK 70 66 64 72
CMYK 27 27 53 0
CMYK 48 41 41 5
CMYK 0 0 0 0
04Signs
On a front lawn,
read from across the street.
The For Sale sign is the brand at full size: the logo across the top, FOR SALE in gold, her name in white, and the phone number on a gold bar that runs off the edge — the one line a passer-by needs. A set of Open House panels followed the same layout with her portrait, and is not shown here.
FOR SALE
GINA ZHENG
SALES REPRESENTATIVE
OFFICE :
EMAIL :
05Business cards
Two sides,
one dark, one light.
In 2023 the mark moved onto her business cards. The front is the stacked logo on dark grey; the back opens with the horizontal logo on a dark band and leaves the rest to her name and details, GINA in bold and ZHENG in light gold. Four versions were drawn along the way; this is the final one.
GINAZHENG
SALES REPRESENTATIVE