Day of Design
← All workG-Funk KTV · 2023

KTVToronto · Hiring poster

A hiring poster
as bright as the room.

The G-Funk wordmark: a red G and a white Funk
G-Funk’s reception: the lit wordmark on a rock-faced wall, a mirrored corridor and coloured light
G-Funk’s reception · photograph from the poster’s source file

00The project

Client
G-Funk KTV
Location
Toronto
Year
2023
Format
Long poster for phones

G-Funk is a KTV — a karaoke venue — in Toronto. In 2023 it was hiring part-time sales and floor staff, and the studio made a long poster to be scrolled on a phone. It reads less like a notice than a wall of the venue: mirror black, magenta and ice-blue light, chrome lettering.

  • Long hiring poster, two versions
  • 招聘 lettering effect

01The poster

Top to bottom,
in one scroll.

The poster opens on the wordmark, then the chrome 招聘 — “hiring” — in large type, then the two roles and what each involves, the perks, and it closes on two photographs of the venue and “Join us”. One thing per screen, so a thumb moving down meets the information in order.

  1. 01Wordmark
  2. 02招聘, “hiring”, in chrome
  3. 03Role one: sales
  4. 04Role two: floor service
  5. 05Perks
  6. 06The venue
  7. 07Join us

Re-set from the 2023 source file. The original’s contact details, address and hiring criteria are left out and the neon background is redrawn; the copy and the 招聘 lettering are the original’s.

02Lettering

Three layers
make a sign.

The 招聘 lettering is not a typeface but three layers: a blurred black shadow lifts it off the background, a magenta neon glow sits in the middle, and a chrome face goes on top. Together they read like the lit sign at the door.

The blurred shadow layer of the 招聘 lettering
01Shadow
The magenta neon layer of the 招聘 lettering
02Neon
The chrome face of the 招聘 lettering
03Chrome
=Together

03Colour

The colours
came from the room.

The poster doesn’t invent a palette. Magenta and ice blue come from the corridor’s light strips, black from the mirrored walls and floor, red and white from G-Funk’s own wordmark.

The G-Funk wordmark: a red G and a white Funk
The G-Funk wordmark · the client’s
Strip magenta#FF278D
Ice blue#667EA9
Mirror night#000940
Wordmark red#E63C3B
A G-Funk corridor: magenta light strips, a mirrored ceiling and neon rabbits in a display window

A G-Funk corridor: magenta light strips, a mirrored ceiling and neon rabbits in a display window

A corridor at G-Funk · photograph from the poster’s source file
Client
G-Funk KTV
Year
2023
Scope
Long hiring poster, two versions · 招聘 lettering effect

The G-Funk wordmark and the two venue photographs come from the poster’s source file and belong to the client; the venue’s design is not the studio’s work. The long poster on this page is re-set from the 2023 source file: the original’s contact details, address and hiring criteria are left out, and the stock neon background it used is replaced with redrawn lines; the 招聘 lettering and the copy come from the original. No AI imagery is used, and this is not a current job posting.