FORWARD SIGNS / SPATIAL IDENTITY
Forward Signs — A clearer way forward.
Clarity is the starting point. We selected a three-part F from the original logo proposals, refined its relationship with the name, typography and colour, then carried it into a spatial identity. A brand to recognise. A direction to follow.
- Identity refinement
- Colour and typography
- Directory concept
- Three directional panels
- Bilingual brand posters
- Design-study layouts
A forward gesture. A clear identity.
Angled cuts and curved transitions preserve the original F’s sense of movement. A new two-line wordmark brings a clearer relationship of scale. Cobalt identifies the brand; yellow-green highlights direction; black and white carry information.
See the direction. Find the destination.
Fixed columns, clear rules and generous spacing establish a direct hierarchy. Each arrow sits beside its destination, while the complete identity anchors the panel. Direction first, detail next.
Change direction. Keep the clarity.
Arrows, destinations and the identity each have a clear place. Three directional panels share proportions, alignment and type scale, keeping the system recognisable across colours and a wider format.
Illustrative directions, not an actual site layout.
Clarity, at a larger scale.
Large type, arrows and a strong colour relationship carry the system from wayfinding into communications. English and Chinese posters follow their own reading rhythms while remaining unmistakably related.
The same clarity. At every scale.
A design-study cover and interior sheet use the same type scale, alignment and palette. The order of the spatial identity carries onto the page, showing how the system can develop across formats.