Flower shopLogo design
A stem that
writes an F.
00The project
- Client
- Florae Market
- Business
- Flower shop
- Year
- 2018
Florae Market is a flower shop. Its mark is drawn in a single line: a bud at the top, two leaves reaching right. The stem is the upright and the leaves are the two arms — you see a flower first, and only then the F of the shop’s name.
- The stem mark
- Ring and arc lockups
- Five-colour palette
- Sign and card studies
01Drawing
Drawn on graph paper,
settled with a compass.
The mark began in pencil: a tulip bud, an F beside it, and the attempt to make them one line. In the finished drawing every curve sits on a circle — stem, leaves and petals at one weight, with rounded ends. On the right, the redrawn line and the circles measured from it.
02Lockups
One mark,
two ways to sign it.
The name runs on a circle. The ring closes it with “flower shop est. 2017” for round things — seals, stamps, a hanging sign. The arc takes only half the circle, letting the name fall along the stem and leaving the upper right to the leaves. On its own the stem still reads at a dozen pixels.
Below about 40 px the line is set a little heavier
03Colour
Greens from the stem,
warmth from the paper.
Five colours, dark to light, like a cut stem: pine for the underside of a leaf, sage and mist for its face and the bloom on the stem, sand and cream for kraft wrap and the card tucked into it. Light line on dark, dark line on light, and no sixth colour.
RGB 20 58 43
RGB 148 161 151
RGB 211 214 195
RGB 221 193 146
RGB 250 234 201
04In use
A sign over the door,
a card in the bouquet.
The board showed two places for the mark: a square sign hung over the door, carrying the ring, and a card tucked into a bouquet — the arc on the front, the stem alone on the back. Both are redrawn here flat, after the board, in the shop’s own pine and sand.