For the everyday.
Floral identity / A stem, a note, an everyday gesture
The historical concept turns a flower stem into an F: a curved line carries a bud, while leaves unfold outward. This new interpretation refines connections, proportions and typography, making the botanical form the starting point for the identity.
- Historical concept review
- New botanical F interpretation
- Message cards and packaging seal
- Campaign artwork and guide excerpts
A light line. A lasting form.
The bud, leaves and stem remain connected, with serif typography giving the fine line a grounded companion. Pine defines the identity, while sage and petal introduce gentle variation across applications.
A few flowers. A little note.
The message-card front pairs the botanical mark with petal pink. Its reverse leaves room for recipient, sender and a personal note. Soft paper and flower stems suggest an everyday gifting moment.
Message-card material and floral concept / AI-generated; native artwork defines precise proportions
3:4 floral message card / Front and reverse artwork
A small seal. The same identity.
A circular seal brings the stem and name together on pine green. A simple one-colour relationship keeps smaller materials connected to the identity.
Line. Space. A natural palette.
Keep the botanical construction intact, give its fine lines room, and connect materials through pine and natural tones. Selected guide pages establish a clear starting point.