FBW LLP
Clarity, in the details.
Identity / Editorial designFREEDMAN · BENIPAL · WU LLP
Distinctive breaks in the letterforms give FBW its rhythm. Preserve that character, then bring generous space, a clear typographic hierarchy and a fine gold rule to every piece of correspondence.
- Original vector identity
- Overview cover study
- Working-notes stationery
- Paper mockup concepts
Distinctive cuts. A lasting signature.
The letter cuts, contrasting strokes and gold rule above the full firm name form the original signature. Both light and dark versions preserve the outlines of the final vector artwork, providing a consistent foundation at every scale.
Give the essentials room to speak.
A large serif heading establishes the reading order on the dark cover. The ivory notes sheet separates subject, date and writing space. Fine rules provide structure; generous margins give both pieces a shared visual rhythm.
New flat design studies. Each piece in the mockups has its own complete artwork shown here.