Law firmBusiness law · Litigation · Real estate
Three names,
cut into one mark.
00The project
- Client
- Freedman · Benipal · Wu LLP
- Practice
- Business law, litigation, real estate
- Year
- 2026
FBW LLP is the law firm of three partners — Freedman, Benipal and Wu — practising business law, litigation and real estate. They needed a mark that would hold up engraved in brass, printed on a card and shrunk into an email signature. I drew their three initials as a cut serif, set a brass rule beneath and the full name under that, then built it into a set of files anyone can be handed.
- Logo design
- Logo quick guide, 9 pages
- Business card
- Logo production set, 7 parts
- Email signature
- Plaque visualisations
01The letters
Every stroke
stands on its own.
FBW is drawn as a high-contrast serif with every stroke cut free: the F’s arms stand off its stem, the B’s bowls never touch theirs, the W’s thin strokes stop short of the cap line, and each end finishes in a small rounded notch. It reads like a seal, or letters cut through brass — the gaps are detail at large sizes and air at small ones.
02The lockup
A brass rule,
then the names in full.
Under the letters runs a brass rule, graded dark to light and back, exactly as wide as FBW; under that, the three partners’ names in bold, widely spaced sans capitals with interpuncts. Black and white versions do the daily work. The gold-plate version sets the letters on a brass field so it can sit on white, grey or black without adjustment.
03The card
The front carries the name.
The back carries the rest.
A vertical card, two by three and a half inches. The front is solid black with the reversed lockup and nothing else. The back is white: a small lockup top left, then name, title and contact lines, a brass rule, and the firm’s three offices — Toronto, Markham and Oakville.
04The files
For every use,
a file already made.
A nine-page quick guide shows how to use it: on light grounds, on dark ones, the gold plate on anything, and the plaque. With it went a production set sorted by use into seven parts, each in the formats that use needs, and an HTML email signature.
- 01Primary lockupBlack, white, gold plate; with and without clear space — SVG · EPS · PDF · PNG
- 02One colourBlack, white, gold — SVG · EPS · PDF · PNG
- 03Wordmark onlyBlack, white, gold — SVG · EPS · PDF · PNG
- 04App icon & favicon192 and 512 px, Apple touch icon, .ico, SVG
- 05Social & presentationAvatars, LinkedIn banner, 1200 × 630 share image, 16:9 slides in dark and light
- 06Web bundleA set of files for the website
- 07Colour referenceValues sheet — PNG · SVG · TXT