Day of Design
← All work房东网 58Home · 2026

The 10th Golden Autumn Expo13 September 2026 · Markham

Nearly a hundred exhibitors,
dressed in navy and gold.

The 10th Golden Autumn Expo key visual: gold 金秋联展 lettering and maple leaves on navy, with date and venue
Key visual: a navy ground, a gold title and maple leaves

00The project

Client
房东网 58Home
Event
10th Golden Autumn Expo
Date
2026.09.13
Venue
Hilton, Markham

房东网 (58Home) is a Chinese-Canadian real-estate community in the Greater Toronto Area that runs expos for property, home and business. For the tenth Golden Autumn Expo, in September 2026, we designed the whole kit — the website, nearly a hundred exhibitor posters, the stamp-trail map, a run of short videos and, at the end, the signing wall — all in one navy and gold.

  • Expo website, 58expo.ca (bilingual)
  • 94 exhibitor posters
  • Signing wall, 178 × 90 in
  • Stamp-trail map, A5, two-sided
  • 88 exhibitor showcase videos
  • Recruitment & promo videos
  • YouTube lecture packaging, 5 episodes
  • Spring Expo floor plan & posters
  • Event materials, 2023–2025

A1Website

First, an address:
58expo.ca.

A bilingual expo site with the show, the agenda, the exhibitors, a directory hall, the venue and registration in one place — exhibitors sign up online and the organiser runs it from an admin. The first screen carries the key visual: a line of gold on a dark ground, with date, venue and admission set out in a row.

Home screen of the Golden Autumn Expo website, 58expo.ca

Home screen of the Golden Autumn Expo website, 58expo.ca

B2Exhibitor posters

Ninety-four posters,
one layout.

One for each exhibitor: the expo title at the top, a white panel for the exhibitor’s own logo, then its name in Chinese and English, what it does and its booth number, with date, venue and a QR code at the foot. One layout in two formats — a vertical post for WeChat Moments and a table tent for the booth. With the layout fixed, the logo is the only thing that changes.

Twelve of the exhibitor posters: one layout, with only the logo, name and booth number changing

Twelve of the exhibitor posters: one layout, with only the logo, name and booth number changing

Twelve of the ninety-four
The Fotile exhibitor poster, booth C11

The Fotile exhibitor poster, booth C11

Fotile · booth C11 · poster
A frame from the Fotile showcase video

A frame from the Fotile showcase video

The same exhibitor · showcase video

Poster and video share the title lettering and the maple leaves, so in a feed the two read at once as the same expo.

C3Stamp-trail map

One A5 sheet
for the whole floor.

The front carries the floor plan, a zone guide and the lucky-draw prizes; the back lines up every exhibitor’s logo in booth order, one stamp per booth visited. The paper turns warm white, with navy and gold kept for headings and booth numbers.

Stamp-trail map, front: floor plan, zone guide and lucky-draw prizes

Stamp-trail map, front: floor plan, zone guide and lucky-draw prizes

Front · floor plan and guide
Stamp side, detail: exhibitor logos in booth order, one stamp per booth

Stamp side, detail: exhibitor logos in booth order, one stamp per booth

Back, detail · the stamp grid

D4Short videos

Eighty-eight short videos,
exhibitor by exhibitor.

Eighty-eight vertical showcase videos, released with the recruitment and promotional videos across social channels. The same title lettering and maple leaves, and two grounds — navy and warm white — mark each one as part of the same expo. The studio also packaged a five-episode YouTube lecture series and cut a short film for the summer real-estate forum.

Promo video frame: 2026 Golden Autumn Expo, 13 September, Hilton Markham

Promo video frame: 2026 Golden Autumn Expo, 13 September, Hilton Markham

Promo
Exhibitor video frame: a company timeline

Exhibitor video frame: a company timeline

Exhibitor
Recruitment video frame: nine flagship programmes

Recruitment video frame: nine flagship programmes

Recruitment
Promo video closing frame: we’ll see you there

Promo video closing frame: we’ll see you there

Promo · closing

E5Before the tenth

A 2023 backdrop,
still on stage.

The work began with 2023 events: meetup backdrops and pop-up displays, an AI-assistant roll-up, a Home Chat GPT banner, robot character illustrations and a group-buy banner; then a 2025 invitation; then, for the ninth Spring Expo in April 2026, the floor plan, flyer and developer-session poster. The “Canada’s largest Chinese real-estate investor community” backdrop below was designed in 2023 and was still on stage for the spring expo’s panel.

The 2023 “Canada’s largest Chinese real-estate investor community” backdrop on stage at the 2026 Spring Expo (photo cropped above the speakers)

The 2023 “Canada’s largest Chinese real-estate investor community” backdrop on stage at the 2026 Spring Expo (photo cropped above the speakers)

2026 Spring Expo · event photograph, cropped above the speakers

F6Signing wall

The last wall
holds every name.

The signing wall, 178 × 90 in: three diamond sponsors across the top, then every exhibiting brand in a grid of identical white plates — one plate each, however big the brand.

The 178 × 90 in signing wall: three diamond sponsors and every exhibiting brand

The 178 × 90 in signing wall: three diamond sponsors and every exhibiting brand

Signing wall · 10th Golden Autumn Expo · 2026
Client
房东网 58Home
Years
2023–2026
Scope
Expo website, 58expo.ca (bilingual) · 94 exhibitor posters · Signing wall, 178 × 90 in · Stamp-trail map, A5, two-sided · 88 exhibitor showcase videos · Recruitment & promo videos · YouTube lecture packaging, 5 episodes · Spring Expo floor plan & posters · Event materials, 2023–2025

Exhibitor logos on the posters, the signing wall and the stamp-trail map belong to their brands; logos carrying personal portraits and every QR code are blurred here. Some video voice-overs use AI narration. The stage photograph comes from the client’s 2026 Spring Expo archive and is cropped above the speakers. The website is shown as it stood after the event.