Design studyA photo-editing app
A fresh
point of view.
00The study
- Type
- Studio design study, no client
- Imagined for
- An online photo-editing app
- Year
- 2023
- Formats
- 1:1 · 16:9 · 3:4
faceAI is a 2023 studio design study for an imagined online photo-editing app, made without a client. The mark is two soft shapes, one blue and one red, that overlap in a deep plum; the login and welcome screens, the app icon and posts in three formats all grow from those three colours.
- Mark and wordmark
- Login and welcome screens
- App icon
- Posts in three formats
01The mark
Two colours meet,
a third appears.
Two soft, irregular shapes, one blue and one red — two points of view — overlap at a slant. In the 2023 file the blue is multiplied over the red, so the overlap turns deep plum and the mark gains a third colour. The wordmark is a heavy sans, with AI in capitals to anchor the shapes above.
- Blue
- Red
- Overlap
Blue × red (multiply) = plum #5D1E5A.
02The app
Screens that step back
so the picture leads.
The login screen is night blue with just the mark, two fields and one gradient button. The welcome screen gives most of the glass to the picture, with a white card below for one line and a Start button. Where the 2023 boards placed stock portraits, a viewfinder and the mark’s shapes stand in. The app icon carries the shapes on white.
White, rounded, the shapes at about two-thirds of the tile — still blue, red and plum at home-screen size.
03Posts
One idea,
three formats.
The 2023 study prepared one launch in three sizes: square for Instagram and WeChat, landscape for the web, portrait for Xiaohongshu. Re-set here from those compositions without the stock photography: the square keeps the gradient wedge cutting in from the lower left, the landscape centres the icon on the sweep, and the portrait frames the mark on night blue.
point of view.