EVER BEAUTY / AESTHETIC CLINIC
Ever Beauty — Beauty, at your own pace.
An expressive brushstroke connects years of Ever Beauty’s design. We kept that distinctive gesture and gave it room: open typography, soft colours and generous space. Across print, packaging and campaigns, the new edition brings a more considered rhythm to each encounter.
- Identity refinement
- Colour and typography
- Bilingual brand posters
- Bag and stationery concepts
- Card family
- Eight-page brand notes
Keep the character. Give it space.
The opening, weight and fine texture all come from the original vector symbol. A new hierarchy makes the name easier to read. Plum gives shell and rose their depth, while sage adds a quiet variation.
Beauty, in its own rhythm.
Open serif typography and direct Chinese copy give the two posters their voices. The original brushstroke grows into a graphic element, giving the statement a distinctive and consistent visual form.
A welcome. A little thought.
Welcome, member and gift-card concepts share a signature, typographic scale and alignment. Three colours give them distinct voices, bringing the identity to something small enough to hold.
Card-front visual concepts, without monetary values or membership benefits.
From a sheet of paper to a whole impression.
Notes, envelopes and tissue carry the same signature, spacing and colours into different formats. The brushstroke works both as a complete mark and as a soft repeating motif.
A character that carries through.
Eight pages bring together the brand statement, identity hierarchy, palette, typography and application principles. Browse each page or download the complete edition.
Download brand notes PDF / 8 pages ↓