A stroke of gold
on white marble.

The clinic’s mark is a single dry-brushed ring of gold: heavy where the brush lands, breaking apart where it lifts. Three lines sit beside it — EVER BEAUTY in wide-set capitals, AESTHETIC CLINIC in a geometric sans, and the Chinese name — to make the horizontal logo. Every piece takes its colour from that gold, a gradient from deep to pale, set against white marble.

The student card, the mother’s card and the free VISIA skin-analysis card share one face: marble, a gold frame, a line-drawn flower top right, the logo top left — only the name changes. The detail goes on the back, like the skin-analysis card’s “autumn–winter skin analysis, November to March”. On the printed cards a gold band across the lower half carried the phone number, QR codes and address; here it is replaced by a hairline and the card’s name in English.

Posters, roll-ups, in-clinic screens and flyers are all set in this gold. The university flyer leads with two lines of Chinese and one of English capitals — “你好看，所以被看好”, YOU’RE BEAUTIFUL. Most of these pieces are built on stock model photographs, treatments and prices, so this page keeps only the headline.