Design study · Wellness spa
A sprig that
leaves its frame.
00The study
- Name
- Essentials · wellness spa
- Type
- Design study, no client
- For
- A wellness spa (imagined)
- Year
- 2023
Essentials Wellness is a 2023 identity study by one of the studio’s designers, for an imagined wellness spa, with no client. The symbol is a square frame with a hand-drawn sprig passing straight through it, its tips reaching out on both sides. Beneath it sits ESSENTIALS in widely spaced capitals, and below that “wellness spa” in lowercase, spaced wider still.
- Symbol & construction
- Aqua, black and rose versions
- Business card & box lid
01The mark
As far as the leaves reach,
so far below sits the name.
Measured on the file, the sprig reaches past the frame by the same distance on the left and on the right, and the gap between the frame and the name is that distance again. Three equal measures are what make the lockup feel still. Frame, name and line share one centre axis.
02Colour
Aqua in the file,
rose on the card.
The file gives two versions: aqua, with the small line beneath in pale grey, and all black. The study’s business-card board adds a warm rose, printed on white stock with the card’s edge painted to match. Each version prints in a single colour, the aqua’s grey line aside.
Aqua#86C2CE
RGB 134 194 206
From the filePale grey#A8A9A9
RGB 168 169 169
From the file · taglineBlack#000000
RGB 0 0 0
From the fileRose#A65A4E
≈ RGB 166 90 78
Card board · approximate
03Print
A card,
and a lid.
The study put the mark on a business card and a white gift box: the black version large and centred on the lid, the rose version on the card. Its boards were renderings in stock mockups, whose patterns, product labels and placeholder copy were never part of this identity; only the lid and the card face are re-drawn here, flat, from the file.
