Accounting & taxIdentity
An E, folded
into an R.
00The project
- Client
- ER CPA Professional Corporation
- Sector
- Accounting and tax
- Year
- 2022
ER CPA is a chartered accounting practice incorporated as a Professional Corporation. In 2022 we designed its mark: the E and R of its name folded into a single letter, built on five equal rows like the lines of a ledger — with horizontal and stacked signatures and a graphite-and-gold palette for its social avatar and its tax-season posts.
- Logo design
- Horizontal & stacked signatures
- Graphite & gold palette
- Social avatar
01The mark
Five equal rows,
two letters.
The mark stands on five equal rows. Rows one, three and five are bars, and on the left they read as an E. On the right, a bowl closes the first three rows into an R, and the leg drops from row four at the same angle as the cut on the short bottom bar. There is no stem: the two letters share one set of lines, ruled like a ledger.
02Signatures
Sideways on a letter,
stacked in a square.
In the horizontal signature, ER CPA is set in a heavy geometric sans, its cap height on the R’s first row; Professional Corporation follows in a lighter Avenir, sitting on row five. The stacked version spaces ER CPA wide under the R and fits the whole group into a square, for the social avatar.
03Colour
Graphite,
and a measured gold.
Two colours only: graphite and a warm gold. The gold comes flat and as a gradient — deep bronze on the left to pale gold on the right — the gradient for dark grounds, the flat colour for paper and for the gold field itself.
RGB 212 182 113
RGB 38 38 38
