Day of Design
← All work2022 → 2026 / IDENTITY REFINEMENT

ER CPA / PROFESSIONAL CORPORATION

ER CPA — Clarity in every detail.

ACCOUNTING & TAX / IDENTITY / APPLICATIONSCLARITY IN EVERY DETAIL.
An ER CPA horizontal signature applied to a frosted-glass partition concept
Frosted-glass identity concept · AI-assisted mockup
Order begins with the details.

For an accounting practice, clarity is part of the first impression. The horizontal cuts in ER CPA’s original symbol became the starting point for this edition. Their sense of order carries into typography, grids and printed materials, giving each piece a consistent and considered expression.

  • Identity refinement
  • Graphic and layout system
  • Bilingual brand posters
  • Document-cover series
  • Print and digital applications
  • Environmental identity concepts
The original ER symbol with a new ER CPA name and descriptor hierarchy
01 / From a letterform to a system

A clear starting point. A precise visual order.

The original curve, diagonal and horizontal cuts remain intact. A clearer wordmark hierarchy gives the name room to read, while parallel rules carry the symbol’s structure into layouts as a repeatable visual cue.

A system of three parallel rules derived from the original symbol’s horizontal structure

A system of three parallel rules derived from the original symbol’s horizontal structure

02 / A direct brand expression

Clarity, down to the detail.

Graphite and warm gold create a measured contrast. English and Chinese posters share signature placement, alignment and graphic rhythm, giving both languages a direct and consistent voice.

Complete Clarity in every detail English brand poster

Complete Clarity in every detail English brand poster

English brand statement
Complete Chinese brand poster expressing clarity in every detail

Complete Chinese brand poster expressing clarity in every detail

Chinese brand statement
A print application concept for the ER CPA business-tax cover and brand card
Document cover and brand card concepts · AI-assisted mockup
03 / Give documents a system

Different documents. One clear system.

A shared signature position, numbering system and typographic hierarchy connect personal tax, business tax and working papers. Colour distinguishes the covers; three horizontal rules give them a common rhythm.

Visual application concepts for a document series. No client records are shown.
01 Personal tax document cover design

01 Personal tax document cover design

01 / Personal taxView complete artwork ↗
04 / Consistency in smaller moments

From a working note to a first impression.

A working-notes grid gives dates, references and annotations a place. Brand cards carry a single statement and a clear signature. The same colour and spacing connect everyday documents with the first impression.

A blank working-notes layout with date, reference and notes columns

A blank working-notes layout with date, reference and notes columns

Blank working-notes layout
Complete graphite ER CPA signature card design

Complete graphite ER CPA signature card design

Brand card / Signature
Complete warm-gold ER CPA brand-statement card design

Complete warm-gold ER CPA brand-statement card design

Brand card / Statement
A landscape digital application of the ER CPA brand statement

A landscape digital application of the ER CPA brand statement

Landscape digital application · Complete artwork
PROJECT
ER CPA
Professional Corporation
ARCHIVE / REFINEMENT
2022 / 2026
SCOPE
Identity, print, campaign and environmental concepts

Based on the original ER Affinity identity document and two tax-campaign files, logo exports, case graphics and campaign copy in the Jumpin Group archive. Native saves date to 2022; historical campaigns concern the 2021–2022 tax season. The original symbol path is retained. Typography, palette values, graphics, copy and applications are 2026 portfolio refinements with adoption unconfirmed. The name follows the archive. Document covers and blank notes pages are visual concepts, not real client tax records or financial results. Old deadlines, offers, tax advice, contacts, QR codes and third-party institutional marks are omitted. AI-assisted environmental and print scenes are not documentary photographs of the client’s premises or deliverables.