Candles · Brand studyWordmark and tagline
A candle
for the letter i.
00The project
- Brand
- Enlight
- Type
- Candle brand study, self-initiated
- Year
- 2023
Enlight is a candle brand study the studio made in March 2023, with no client behind it. It is a name, a wordmark and one line: “Light up your world.” The whole idea sits in a single letter — the i of ENLIGHT is drawn as a candle, wax running down its stem, and the dot above it is a flame.
- Wordmark
- Tagline lockup
- Colour
01The letter i
The dot of the i
is a flame.
Six of the seven capitals are a plain, sturdy serif. The i is the exception: its stem becomes a candle, with wax running down both sides, and its dot lifts off as a flame — the only colour in the wordmark. The flame rises about half a cap height above the other letters, so the name reads first and the candle a moment later.
- 1FlameThe dot of the i, and the wordmark’s only colour.
- 2WaxRunning down both sides, breaking the stem’s straight edges.
- 3StemAs heavy as the other letters, so it still reads as an i.
- 4BaselineIts serif foot sits on the line with the others; the candle stands.
02The wordmark
Seven capitals,
given room.
The capitals are set wide apart, so the word reads calm rather than loud, and the gaps leave the candle standing on its own. The files used it two ways — near-black on a white label, white over dark photography — and both are kept here as drawn.
03The tagline
Light up
your world.
Under the wordmark, the line is set in Poppins Light, all capitals, letter-spaced until it runs exactly the width of the name. Thin against the heavy serifs, it reads like the light around a flame rather than a second headline. The colours are the files’ own: near-black, white and one flame orange.
WordmarkSerif capitals, outlined in the file
TaglinePoppins Light · capitals, widely tracked
One letter
holds the light.