Camping brandIdentity study
Time for
adventure.
00The project
- Brand
- Encamp Co, camping
- Year
- 2023
- Status
- Design study, not a commission
An identity study for a camping brand. The name says it — Encamp, to pitch camp. Rather than adding a symbol, the wordmark puts the mountains inside the name: the third letter, the C, turns orange with two peaks beneath its curve. The other seven letters stay quiet so that one can be seen.
- Wordmark
- Colour
- Social post layouts
- Mug
01Wordmark and colour
Seven letters stay quiet
so one C can speak.
A sturdy geometric sans, spaced generously, seven letters of equal weight and calm. All the character is handed to the third letter: the C is orange, with two peaks inside its curve. Whatever the ground, there is one rule — the C is always the brightest thing on it.
- Forest#153D34
- Night#0E2A23
- Campfire orange#F36B21
- Canvas#F2EFE7
The wordmark is the eight outlined paths from the 2023 file, and orange #F36B21 is its own; forest, night and canvas are the palette set for this page
02Inside the C
Sky above,
mountains below.
The top of the C is an unbroken arc, a dusk sky; the bottom breaks into a ridge — a small peak on the left, the main peak on the right, its right flank at exactly 45°. A zigzag of white is cut into the main peak: a snow line, or a trail up the slope.
The C on its own: at 16 pixels the ridge still reads
Guides measured from the original paths; the C used on its own is proposed on this page
03Social posts
One wordmark,
one line.
The 2023 posts use two layouts: the wordmark in the centre, or the line “Time for adventure.” across the middle. The originals set them over stock photographs; here the photographs come out and only layout and colour remain, to see whether the layouts stand on their own.
Re-set from the 2023 post layouts, without the stock photographs and templates
04The mug
On an orange mug
the C turns white.
The 2023 set includes an orange mug. The wordmark is printed dark, and the C, instead of staying orange and vanishing into the glaze to leave “EN AMP CO”, turns white. That is where the rule in chapter 01 comes from: the C is always the brightest thing.
Mug redrawn flat from the 2023 mockup, without the stock mockup or photograph
TIME FOR ADVENTURE.