← All workENCAMP CO / 2026
Make time for outside.
IDENTITY · OPEN AIR · FIELD NOTES
The mountain inside the orange C is the original identity’s defining detail. The full wordmark is preserved and given room to expand against forest green. Direct headlines and focused orange accents establish a clear outdoor voice.
- Original wordmark recovery
- New visual compositions
- Outdoor mood concept
- Field notebook
- Brand poster
Lakeshore and forest / AI-generated fictional mood concept, not a client trip photograph
02 / OUTSIDE, NOTICED
Notice more. Keep a record.
Bold cover typography establishes the identity. A dot-grid interior leaves room for free-form notes. A date, a place and a page of observations extend the brand into an object for the journey.
Notebook cover and page / Flat design concepts
03 / MAKE TIME FOR OUTSIDE
A clear invitation to get outside.
An enlarged headline and orange arrow create a direct invitation. Graphic and wordmark share a simple, clear rhythm.