A NEW SPARK OF CHARACTER.
Curiosity.Switched on.
AN E. A DINOSAUR. A LITTLE CURIOSITY.
A dinosaur hides inside the letter e. Playful and unmistakable, that original idea is the starting point for the visual system. Its character stays intact as ink, violet and cyan create a clearer contrast. Large typography and extending lines carry curiosity across every piece of paper.
- Original vector identity preparation
- Colour & graphic system
- Three theme posters
- Brand paper concepts
- Six-page visual edition
01 / AN IDEA WITH CHARACTER
A first look. A second discovery.
A letter from a distance, a dinosaur up close. An eye, teeth and a tiny arm give a simple silhouette its own expression. The complete original symbol and lettering stay intact, with strong light-and-dark contrasts bringing the details forward.
02 / CURIOSITY, AT SCALE
Give curiosity the whole frame.
Direct English typography, a bright Chinese theme and a symbol poster that gives the dinosaur its own stage. Each keeps the identity complete, balancing large type with open space.
03 / ROOM FOR NEW IDEAS
It starts with “What if?”
A small card can be the beginning of an idea. Bold words, two extending lines and vivid colour carry the same curiosity into a folder, a notebook and everyday paper.
04 / IDEAS ON PAPER
Put curiosity on paper.
A violet folder, a cyan notebook, a two-sided card and a dinosaur sticker. One visual language makes a clear impression at different scales. Explore each complete flat design.
05 / THE VISUAL EDITION
Open up the possibilities.
Six pages connect identity, colour, themes and paper, turning an idea with character into a coherent visual expression.
Download visual editionPDF / 6 pages ↓