Coffee & teaToronto
African coffee,
a Toronto house.
00The project
- Client
- Edill’s Coffee House
- City
- Toronto
- Identity & labels
- 2023
- Co-brand
- 2024
Edill’s Coffee House sells African-grown coffee and Kenyan tea in Toronto. The brand has to hold two things at once: a refined coffee house, and the land the coffee comes from. We drew a seal, wrote it into a guide, and carried it onto the labels of five coffees.
- Logo & brand guide
- Labels for five coffees
- Co-brand lockups (2024)
01The seal
A coffee bean
set inside the E.
The middle bar of the E is a split coffee bean, ringed by high-contrast serif capitals and two four-point stars. Beyond the seal come horizontal and stacked lockups in gold, black and white. The guide names just two colours: a warm gold-brown and charcoal.
RGB 184 146 107 · CMYK 27 42 64 3
RGB 45 45 43 · CMYK 68 64 65 64
02The coffee
One label,
five coffees.
Five coffees share one label: the name in a high-contrast serif, “100% African Grown” in a bold sans, an engraved bean and coffee blossom on the front, and a geometric border along the foot with a row of brewing tools. Each coffee gets a colour for its spine, seal and border; the back tells the brand’s story and leaves room for the roast date and batch.
- 01Tanzania PeaberrySingle origin
- 02Ethiopia YirgacheffeSingle origin
- 03Medium RoastSignature house blend, whole bean
- 04Dark RoastSingle origin, whole bean
- 05Premium RoastGround coffee
03Co-brand · 2024
Two marks,
four shapes.
In 2024 Edill’s appeared alongside Giants of Africa. We set the two marks side by side — their Africa outline on the left, the Edill’s seal on the right, a gold × between — in four outlines: tall capsule, wide capsule, square and circle, black with a gold rim.
The Giants of Africa mark is theirs, not the studio’s.