Edill’sCoffee House
Warm coffee. A touch of the wild.
A coffee bean nestled inside the letter E becomes a distinctive seal. This visual refinement builds around it: clearer typography, more breathing room, and room for the animal engravings and tactile paper to shine.
It begins with an E.
The original seal, horizontal and stacked logos remain. What changes is the space around them: generous margins and a restrained palette give the identity greater clarity.
Primary seal
Horizontal lockup
Stacked lockupLess ornament. More intention.
Three clear levels: the seal, the coffee name, then the illustration. Small colour tabs identify the variants; ivory and charcoal hold the family together. Typography has room to breathe, and each animal has a place of its own.
A recognizable beginning
Keep the seal intact, with a consistent position and ample clear space.
Let the coffee name speak
Use scale and spacing to give the coffee name a distinct, readable voice.
Keep the essentials clear
Focus the front face on the essentials, leaving space for paper and illustration.
Front-of-pack hierarchy study · Redesign concept
A quieter rhythm for tea.
The original packaging archive also includes Black Tea and Cinnamon & Cardamom. The seal and botanical artwork carry into a new paper-and-olive pairing, with larger names and more space for the branches to unfold.
Tea packaging fronts · 2026 visual studies / Original seal and botanical artwork retained
Fine lines. A lasting impression.
The animal drawings are a distinctive part of the original visual archive. On the redesigned packaging, they move from supporting detail to a central visual, set against quiet colour and tactile paper.
Individual illustrations recovered from the original vector artwork
From the paper bag to the cup in your hand.
The same seal, at different scales, connects cup, coaster and paper bag. The identity comes together through these small, tangible encounters.
Common ground.
The archive pairs Edill’s coffee-bean seal with the Africa-shaped Giants of Africa mark. The new study preserves both drawings, giving their distinct characters more space and a considered visual balance.
One shared theme. Different formats.
Common Ground brings coffee and connection into a new theme. Large typography and warm brown arcs lead the poster; the display card gives the paired identities a focused setting. Both are new flat-artwork studies.
Different outlines. Intact identities.
Four outlines from the source inform new proportions, spacing and margins. These are studies of composition and format.
Original collaboration artwork: 2024 / Layout and application studies: 2026 / Supplied marks retained