← All workCUPID CHOCOLATE / 2026
A little joy, wrapped up.
IDENTITY · WRAPPER CONCEPTS · A LITTLE JOY
The original CUPID wordmark balances substantial shapes with soft curves. Preserving those letterforms, we amplify their character with a clearer lilac and cocoa palette. A simple heart turns chocolate into a small expression of affection.
- Original wordmark recovery
- New visual compositions
- Wrapper front concepts
- Packaging material study
- Brand poster
02 / WRAPPED WITH LOVE
Two colours. One small gesture.
The front keeps a clear wordmark, one heart and a short line of copy. Lilac and cocoa swap foreground and background, bringing lightness and depth to the same proportions.
Wrapper fronts / Flat graphic concepts, not products or production files
03 / A LITTLE JOY
A simple message. A generous heart.
Cocoa fills the composition while the lilac wordmark and heart echo each other. Few elements and generous space make the gifting message direct and easy.