Real estate alliance · Canada
A ring to gather,
an arc to lift.
00The project
- Client
- Chinese Real Estate Brokerage Alliance (CREBA)
- Initiated by
- Leading Chinese real estate firms in Canada, with 58Home.ca
- Year
- 2025
- Delivered
- Brand identity guidelines v1.0, 14 pages
The Chinese Real Estate Brokerage Alliance was started by leading Chinese real estate firms in Canada together with 58Home.ca, to bring brokers, mortgage specialists, lawyers and the professionals around them onto one platform. In 2025 we proposed its identity — a round seal, a Didot wordmark, burgundy with gold — and wrote it up as a fourteen-page guide.
- Seal emblem
- Bilingual lockup
- Colour system
- Brand identity guidelines v1.0 (14 pages)
01The seal
Four parts
make one seal.
The guide spells out what each part of the seal stands for. The ring and its hatched band give it weight; the pillars and the arc inside speak of the industry, and of the alliance holding it up.
- 1Outer ringUnity, completeness and authority — the formal, settled standing of an alliance.
- 2Diagonal hatchGives the band the feel of a medal or a certificate’s seal: ceremony, and proof of standing.
- 3Four pillarsFour pillars rising as towers. The two tallest at the centre are the alliance’s core; the shorter two on either side stand for inclusion and working together.
- 4Supporting arcThe arc beneath the pillars is the alliance as a platform, holding the industry up and lifting it.
02The lockup
Didot for the name,
Song for the Chinese.
CREBA is set in Didot, its hairlines and heavy stems the letters of a certificate. Beneath it the English and Chinese names run the same width as the wordmark; the lettering round the seal is in the same two faces. The guide gives the lockup for dark grounds and light, and in black and white.
03Colour
Burgundy for standing,
gold for the seal.
Three colours, each given for screen, for print and with its nearest Pantone; the gold can run as Pantone 872 C metallic ink.
CMYK 25 95 80 35
PANTONE 7622 C (near)
CMYK 15 25 60 10
PANTONE 7502 C / 872 C
CMYK 3 4 10 0
PANTONE 7527 C (near)
04Alliance spirit
Unity · Expertise · Integrity
Shared growth · Responsibility
Vision
To raise the industry through unity and sharing, and build a healthy, professional, mutually rewarding Chinese real estate community.
Mission
Connect firms and people, bring resources and information together, encourage good practice and cooperation, and serve the public and clients.
From the Brand Identity Guidelines v1.0
Unity. Support. Rising together.
After the guide’s note on the supporting arc