Day of Design
← All workCOCOA · 2023

Design study · Flavoured chocolate

A block of chocolate,
mid-melt.

The COCOA symbol with a cream base
The four COCOA flavour marks in a row: chocolate spilling over cream, yellow, pink and green rounded blocks, each letting fall one drop
The four flavour marks, re-set from the study’s flavour board

00The study

Name
COCOA · flavoured chocolate
Type
Design study, no client
For
A flavoured-chocolate brand (imagined)
Year
2023

COCOA is a 2023 identity study by one of the studio’s designers, for an imagined flavoured-chocolate brand, with no client. The whole identity is one rounded block: chocolate covers the top, dips around a soft rise of cream and runs down in one long drip on the right, with a single drop beneath. The name is set in a round geometric sans, the line under it in a small, spaced serif.

  • Symbol & construction
  • Lockup & reversal
  • Four-flavour colour system
  • Cartons & blade sign

01The mark

One block,
one drop.

The block has one radius at all four corners. Chocolate covers the top, leaves a soft rise of cream in the middle and runs down in a long drip on the right; the drop sits on the drip’s centre line, right on the block’s bottom edge. The file has two versions: chocolate and cream on white, and all white on olive. Reversed, the cream base drops away and only the chocolate and its drop remain.

The COCOA symbol’s construction: the same radius at all four corners, and the drop falling on the centre line of the drip

The COCOA symbol’s construction: the same radius at all four corners, and the drop falling on the centre line of the drip

Construction: four equal corners; the drip’s centre line runs through the drop
The COCOA lockup: chocolate and cream symbol, the COCOA wordmark in charcoal, “flavoured chocolate” in a small grey serif

The COCOA lockup: chocolate and cream symbol, the COCOA wordmark in charcoal, “flavoured chocolate” in a small grey serif

Positive · on white
The COCOA reversal: white symbol and wordmark on olive

The COCOA reversal: white symbol and wordmark on olive

Reversed · on olive
  • Chocolate#592A0C
    RGB 89 42 12
  • Cream#FFF3DE
    RGB 255 243 222
  • Olive#4A5A28
    RGB 74 90 40
  • Charcoal#231F20
    RGB 35 31 32
  • Grey#A09F9F
    RGB 160 159 159

02Flavours

Change the base,
change the flavour.

The study’s flavour board sets the same mark four times. The chocolate and the drop stay put; only the base changes — the original cream, a yellow, a pink and a green. Other boards set the mark over strawberries and matcha powder, but the study never says which base is which flavour, so they are not named here.

  • The COCOA symbol with a cream base

    Cream#FFF3DE

  • The COCOA symbol with a yellow base

    Yellow#FEC552

  • The COCOA symbol with a pink base

    Pink#F3898B

  • The COCOA symbol with a green base

    Green#859D3B

Base colours sampled from the study’s flavour board export, so approximate; the chocolate is the file’s own.

03Cartons & sign

Three slim cartons,
and a round sign.

The study puts the lockup on three slim cartons — olive and caramel carrying the white reversal, white carrying the full-colour version — and on a round blade sign. The boards were renderings made in stock 3D mockups; only the faces of the cartons and the sign are kept here, re-drawn flat from the file.

Three slim cartons standing on a counter: olive and caramel with the white reversal, white with the full-colour lockup

Three slim cartons standing on a counter: olive and caramel with the white reversal, white with the full-colour lockup

Cartons · olive, caramel, white
A round blade sign on an olive wall, the COCOA lockup on a pale grey disc
The round blade sign, re-drawn from the study’s board
Name
COCOA
Year
2023
Scope
Symbol & construction · Lockup & reversal · Four-flavour colour system · Cartons & blade sign

A design study, not client work: in 2023 one of the studio’s designers drew this identity for an imagined flavoured-chocolate brand, with no brief or client on file (the file is named cocaopapa.ai; the brand is COCOA). The symbol, the COCOA wordmark and the line “flavoured chocolate” are the designer’s original vector paths; the positive lockup and the olive reversal both come from that file. The four flavour bases, the three cartons and the round sign come from the study’s presentation boards and were re-drawn flat in 2026; the flavour and caramel colours are sampled from the board exports and are approximate. The boards’ stock photographs (including portraits of children), strawberry and matcha imagery and 3D mockup templates are not used. The study gives no flavour names, ingredients or prices, and neither does this page.

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