A PERSONAL PERSPECTIVE.
A clearpoint of view.
THE PERSON. THE POINT OF VIEW.
Chris Zhang’s original cards bring together a formal portrait and a bank identity. This edition puts the person at the centre, retaining both original portraits and the complete archival mark. Name, message and space take on a clearer order. Deep blue sets a composed tone, while three horizontal lines give the personal voice a distinct rhythm.
- Personal name typography
- Original bank identity preparation
- Two-sided introduction card
- Folder & note page
- Two posters
- Six-page visual edition
- Desktop & mobile concepts
01 / THE NAME & THE CONTEXT
A distinct name. A clear context.
Modern sans-serif name typography establishes the personal voice. The complete archival bank mark has its own space, keeping the original context clear.
02 / A CLEAR FIRST IMPRESSION
A first impression. A next step.
An introduction card, folder and note page share one name and theme. The two-sided card keeps the original landscape proportions; the note page makes room for priorities, questions and ideas.
03 / PERSON & PERSPECTIVE
A person. A perspective.
One poster features the original light-background portrait. The other gives the words the stage. Blue, horizontal lines and a shared typographic rhythm connect them.
04 / A HUMAN PRESENCE
A real portrait. A personal presence.
The complete original dark-background portrait meets a new arrangement of name, theme and horizontal lines. A clearer personal introduction keeps the person unchanged.
05 / A CONSISTENT DIGITAL PRESENCE
One perspective. Across screens.
Desktop and mobile concepts carry the name, portrait and theme forward. Clear hierarchy and generous space make the introduction direct.
06 / THE VISUAL EDITION
Six pages. A clear direction.
From personal perspective to name, colour and line, a concise visual edition brings the system together.
Download the visual editionPDF / 6 pages ↓