Take your time. Share a cup.
IDENTITY · TEA · PACKAGING
Cheers is an invitation to spend a little time together. The new identity places the Chinese name at its centre, pairing the contrast of Song-style lettering with circular forms that bring the idea of sharing tea to packaging and paper.
- New bilingual wordmark
- Paired-cup motif
- Tea-packet graphics
- Tasting note
- Brand poster
An invitation in three tones.
Share a cup, take your time, and one more cup: three everyday invitations organise a packaging study in tea green, ivory and pale green.
Cheers Teahouse tea-packet front graphic concepts
Remember the tea. Remember the company.
The tasting card leaves space for tea, aroma, flavour and company, turning a moment with tea into a memory to keep.
Cheers Teahouse tasting-note front and back concepts
Take your time. Share a cup.
Large Chinese lettering and paired circular forms anchor the poster, with a touch of terracotta drawing attention to the idea of sharing.
Cheers Teahouse Take Your Time brand-poster concept