Teahouse identityStudio design study
Every stroke,
steeped soft.
A teahouse logo study by our designer Angel, with no commission on file. The mark and every application are re-set from her own layouts.
00The project
- Name
- Cheers Teahouse
- Type
- Studio logo study; no commission on file
- Designer
- Angel
- Year
- 2023 (file saved in February)
Cheers Teahouse is a logo study by our designer Angel. Four characters sit in two pairs, every stroke swelling at its ends like ink spreading into rice paper, and one line of CHEERS TEAHOUSE locks the pairs together. She tried it on a shop window, stickers, a card, a menu and carry-out bags.
- Bilingual wordmark
- Colour
- Window lettering
- Round stickers
- Business card
- Menu
- Carry-out bags
01The wordmark
Four characters,
one line to hold them.
甘杯 above, 茶室 below, in pairs. Every stroke looks loaded with ink — it swells round at both ends and never comes to a point. Between the pairs, CHEERS TEAHOUSE in a light Poppins is tracked out to the width of the characters, locking the four into one square. The live wordmark did not survive in the file, only images of it in the applications; this page lifts it from the window lettering, corrects the perspective and uses that as the single source.
- Tea#DCCEB6
Menu and card - Rice#F0EBE4
Paper and card - Clay#CDC3B5
Stickers - Ink#1E1C1A
Wordmark
- aPairsFour characters in two rows read as 甘杯 / 茶室 and sit like a square seal.
- bRound endsEach stroke swells at both ends, like ink spreading into rice paper — soft, never careless.
- cThe hingeThe English line weighs almost nothing, yet sets the width of the whole block.
02Stickers and card
A seal for the bag,
a card for the counter.
The round sticker centres the wordmark, printed dark and pale. The card stands upright: tea on the front inside a rice-white border, rice on the back with only the contact lines and one rule. The original laid a stock bamboo shadow across the card; it is gone here, and the contact lines are blank bars.
03Menu
A stem down the middle
splits the word.
Only the skeleton of the menu survives: a straight stem falls from top to bottom and splits ME from NU; the right column holds three groups of price lines under CHEERS SERIES, COLD BREW and DESSERTS. The file’s text came out misplaced, so the page is re-set on that skeleton with the sprigs redrawn; item names and prices are left as lines.
04Carry-out
What leaves the shop
carries the name.
The bag carries one small wordmark a third of the way down, with the folded top left clear. Both bags in the original were white; here the second takes the menu’s tea colour, to see how far the palette goes.