Day of Design
← All workCCYAA · 2021–2023

Youth artsMarkham, Ontario

CCYAA — A stage for
every voice.

The CCYAA ring and its central y, enlarged on a dark stage ground
The CCYAA mark · 2021

00The project

Client
Canada China Youth Art Association
Based in
Markham, Ontario
Founded
2020
Our work
2021–2023

The Canada China Youth Art Association — CCYAA — was founded in 2020 in Markham, Ontario: a bilingual arts association for young people, where dance, song, recitation and painting all need a stage. In 2021 it asked us for a mark that could say youth, Canada and every art form at once. Over the next two years we carried that mark into festival sponsorship guides, stage screens and programmes.

  • Logo & identity
  • Colour, reversed & mono files
  • 2022 festival sponsorship guide
  • Event screens, posters & programmes

01The sketches

Seen from above,
children in a circle.

The working file keeps the first reasoning. Canada is a maple leaf; youth is a figure with open arms — seen from above, an arc. Put several in a circle and give each one a colour. The final mark kept the circle and the colours, moved the leaf into the last “a” of the wordmark, and put a y, for youth, at the centre.

Logo sketches: Canada as a maple leaf, youth as a figure with open arms — seen from above, an arc; figures in a circle, then four colours

Logo sketches: Canada as a maple leaf, youth as a figure with open arms — seen from above, an arc; figures in a circle, then four colours

Logo sketches · from the 2021 design file

02The identity

Seven segments,
one centre.

Purple, pink, orange, yellow and green overlap around the ring; where they cross, two darker segments appear, like stage lights meeting. The wordmark is set in round-ended lowercase, drawn with the same stroke as the y at the centre. The files went out as horizontal, stacked, reversed and one-colour versions, for screens, print and the stage.

The CCYAA stacked bilingual lockup, on light
The CCYAA stacked lockup, reversed on black
The CCYAA horizontal bilingual lockup
Purple#746AB0
Pink#ED2A67
Orange#EF3D23
Yellow#F6CE10
Green#3BBCA7
The CCYAA mark in one colour, on black and on white
Raised arms on stage in purple light, an LED screen behind
A CCYAA performance · photograph from the client’s archive, cropped

03The festival

Build the stage,
then invite the room.

For its Youth Art Festival in Markham in November 2022, the association needed a guide to hand to sponsors. Fourteen landscape pages, Chinese and English side by side. The cover sets the bilingual title large; inside, each page does one job — who the association is, what the festival is, when and where, what a sponsor receives — and each is built the same way: a bilingual heading, a short red rule, then the text.

Cover · re-set from the original, without its stock painted background
The festival
Date and venue

Pages re-set from the original copy and layout; the original lantern, temple and venue photographs were stock or third-party and are not used here.

Art brings
us together.

The CCYAA mark and wordmark side by side, reversed
Client
Canada China Youth Art Association (CCYAA)
Years
2021–2023
Scope
Logo & identity · Colour, reversed & mono files · 2022 festival sponsorship guide · Event screens, posters & programmes

The logo sketches and lockup files come from the studio’s 2021 design file. The stage photograph is from the client’s archive, cropped so that no performer’s face appears; the photographer was not recorded. The guide’s design and layout are the studio’s; its cover and two inside pages are re-set here from the original copy and layout, without the stock painted background of the cover or the lantern, temple and venue photographs inside (stock or third-party). The guide’s contact details, sponsorship prices and photographs of children are not shown either.

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