← All workCCREP / 2025 → 2026
A shared perspective.
华语地产界 / IDENTITY REFINEMENT
A group of rooftops within an open C. CCREP’s identity starts with people and places. The original symbol remains, while deep navy, warm copper and measured space bring a clearer expression to both languages.
- Identity lockup refinement
- Bilingual visual system
- Brand guideline spreads
- Conversation poster
- Widescreen artwork
02 / THE IDENTITY SYSTEM
A shared identity. In every expression.
The symbol, typography, colour and space unfold across two guideline spreads. Original geometry meets a new typographic structure.
Brand guidelines / Flat spread designs — select to enlarge
03 / A SHARED PERSPECTIVE
Make room for conversation.
A shared perspective becomes the theme for a conversation poster. Large type carries the message; the symbol and generous space keep the identity coherent.
Conversation theme / Widescreen concept artwork