Real estate networkCanada
Three roofs,
one open C.
00The project
- Client
- CCREP 华语地产界
- In full
- Canada’s Chinese Real Estate Professionals
- Sector
- Network of Chinese-speaking real estate professionals
- Year
- 2025
CCREP — 华语地产界, Canada’s Chinese Real Estate Professionals — is a network for Chinese-speaking people in Canadian real estate. We designed its mark: an open ring of a C with three roofs and two windows inside it, champagne gold on navy, the English and Chinese names side by side and “Canada” stamped in a small gold tab. Then it went up on the screens at their events: three 4K backdrops and a loop for a breakfast.
- Logo and bilingual lockups (colour, black, white)
- Standalone mark on gold and navy
- Colour palette
- 4K event backdrops (three)
- Screen loop for a real-estate breakfast
01The mark
A ring, a triangle
and a ground line.
It reads as a C and a few houses, but very little geometry holds it: one ring, one 45° triangle, one axis and one ground line. The roofs, the windows and the gap in the C all come from those four, which is why it stays together at small sizes.
- 1One ringThe C is a whole ring cut open at the upper right — and the cut runs at 45°, the pitch of the roofs.
- 2One triangleExtend the top roof’s two slopes and they run along the outer eaves of the lower roofs down to the ground: all three roofs sit inside one right-angled triangle.
- 3One axisThe highest ridge and the window under it sit on the vertical through the ring’s centre.
- 4One ground lineThe small wedge outside the ring at lower left is the left eave carried on past the C, so the houses stand on the ground.
02The lockup
Two languages side by side,
Canada stamped on.
CCREP is spaced wide in a geometric sans with the full English name beneath; 华语地产界 is set in a heavy Song face, with “加拿大” — Canada — knocked out of a small gold tab beside it. It was delivered in colour, black and white, for dark grounds and light.
03Colour
Navy for the ground,
gold for the light.
Two colours. Navy is the ground — steady, a city at night. Champagne gold is the light; on the mark it runs as a gradient from deep to pale, like the lit side of metal.
Gradient #B38960 → #C7AB8E
04The mark alone
Small as an avatar,
still a C and a roof.
The mark was delivered on its own in two versions, navy on gold and gold on navy. In a square app icon or a round avatar, from large down to small, the structure stays clear.
Canada’s Chinese real estate professionals.