Day of Design
← All work2021 / 2026
CAVILLIE

CAVILLIE — Quiet form. Everyday presence.

An apparel identity, down to the details

An original idea. A quieter expression.

2026 / Portfolio refinement
Apparel concepts featuring the new CAVILLIE chest-print design
Two-colour apparel print concepts · AI-assisted mockupInk-black T-shirt print concept · AI-assisted mockup
Recognition, in the details.

A crescent. A solid letterform. A touch of mint. Retain the original proposal’s strongest cues, then introduce lighter typography and generous space, carrying the identity from the front of a garment to the details held in the hand.

  • Original vector symbol recovery
  • Wordmark and lockup refinement
  • Apparel print design
  • Hangtags and woven label
  • Posters and wrapping pattern
The original crescent and solid letterform symbol recovered from the 2021 CAVILLIE proposal01 / Original form, preserved.
Starting with the original idea

Connected forms. Considered space.

This edition selects the curved direction from the original June proposal, preserving all three vector paths. A lighter wordmark and open spacing establish a clear balance between the solid symbol and restrained typography.

The original CAVILLIE symbol paired with the newly authored wordmark

Original symbol / 2021 · New wordmark and proportions / 2026

Original proposal mint#D2FFF3
Ink#171A18
Paper#F6F6EF
Stone#C2C6BF
02 / An identity to wear

A smaller gesture. A clear presence.

The chest print gives symbol and wordmark their own space. Ink and mint reverse their roles as background and print, while one artwork system controls the form, spacing and placement across both colours.

Native dark CAVILLIE chest-print artwork previewed on a mint ground

Native dark CAVILLIE chest-print artwork previewed on a mint ground

Mint garment / Ink print
Native mint CAVILLIE chest-print artwork previewed on an ink ground

Native mint CAVILLIE chest-print artwork previewed on an ink ground

Ink garment / Mint print
03 / Details that reward a closer look

From the collar to the fingertips.

A horizontal lockup keeps the woven label legible. The hangtag separates the complete identity from the theme across its two faces. Paper, fabric and fine cord offer different textures while sharing the same spacing and palette.

A cream CAVILLIE woven-label concept inside a black garment collar
Woven neck-label concept · AI-assisted mockup
Native identity artwork for the CAVILLIE woven label

Native identity artwork for the CAVILLIE woven label

Ink-black front and mint reverse hangtag concepts for CAVILLIE
Hangtag front and reverse concepts · AI-assisted print mockup
Native artwork for the ink-black CAVILLIE hangtag front

Native artwork for the ink-black CAVILLIE hangtag front

01 / Identity face
Native artwork for the mint Quiet form hangtag reverse

Native artwork for the mint Quiet form hangtag reverse

02 / Theme face
04 / Carry the same restraint further

Room to breathe. Room to be distinct.

The posters alternate between form and language; the wrapping pattern repeats the complete symbol. Scale and density change, while the same curves, mint and quiet rhythm remain.

The mint Quiet form symbol-led poster

The mint Quiet form symbol-led poster

Quiet form.
The ink-black Everyday presence typographic poster

The ink-black Everyday presence typographic poster

Everyday presence.
A CAVILLIE identity board in mint, ink and stone

A CAVILLIE identity board in mint, ink and stone

A wrapping-tissue pattern using the complete original CAVILLIE symbol
CAVILLIE
Client
CAVILLIE
Original proposal / Refinement
2021 / 2026
Scope
Original vector symbol recovery · Wordmark and lockup refinement · Apparel print design · Hangtags and woven label · Posters and wrapping pattern

Sources: a 2021 brand-proposal PDF and three native design files. This edition selects the June proposal’s original curved symbol and mint; later alternative explorations are kept separate. The wordmark, lockups, prints, tags, woven label, posters and pattern are new 2026 designs. Apparel, hangtag and woven-label photos are AI-assisted application concepts. Earlier model images, storefront mockups and sales figures are not presented as real outcomes. Adoption and production of the new work are unconfirmed.