A PERSONAL VOICE. A CLEARER CONVERSATION.
Start withunderstanding.
THE PERSON AT THE CENTRE.
Caroline Bi’s original banners pair her portrait with the MRD Financial identity. This edition puts the person and the conversation at the centre. The original portrait and complete MRD mark meet warmer name typography, a simpler hierarchy and generous space, giving each conversation a clearer beginning.
- Personal name typography
- Original brokerage identity preparation
- Two roll-up banners
- Cards, folder & meeting notes
- Profile & campaign artwork
- Six-page visual edition
- Desktop & mobile concepts
01 / A DISTINCT PERSONAL VOICE
A distinct name. A familiar connection.
A new serif treatment gives the name a warmer personal voice. The complete original MRD mark, navy and copper preserve the brand connection found in the archive.
03 / PERSON & MESSAGE
A human presence. A considered message.
A profile card and a typographic campaign complement each other. The portrait stays true to the original, while the message has a space of its own.
04 / THE CONVERSATION CONTINUES
A place for the conversation.
Cards, a folder and meeting notes share the name typography and copper line. Space for thoughts, priorities and questions brings the visual language into a personal conversation.
05 / A WARMER DIGITAL INTRODUCTION
A clear beginning, on every screen.
Name, original portrait and a single theme create the first impression. Desktop and mobile carry the same personal voice across different screens.
06 / THE VISUAL EDITION
Six pages. One personal voice.
The idea, name, brokerage connection, palette and open frame come together in a concise visual edition.
Download the visual editionPDF / 6 pages ↓